Wax by B.
Brand Awareness & Store Engagement

The Challenge

Wax By B. is a small business in the heart of Plymouth. Selling products that are close to her heart. Wax By B approached us to gain brand awareness in the digital space with a result of more store visits and sales

in store set up

The Strategy

To truly represent the brand we would need to revamp the website to show off the quality of the range to gain engagement.

With this particular offering and goals we then utilised Social Media through Facebook and Instagram to build awareness locally and start to build her online store visits and sales.

We focused on the site launch and the Pick n Mix range for a targeted ad to show of the whole brand and product offering.

This campaign needed to be bold, colourful and appealing to a demographic of 18-30. Making it fun, exciting and most of all attention-grabbing to draw people into the product and the brand, with the end goal of more instore visits and online sales.

The Results


Audience Reached
0
Site Visits
0
Online Sales
0

Harley House Gin Distillery
Product Launch

The Challenge

Harley House Gin Distillery is a small batch artisan distillery based in Seaford, Sussex. This client approached us with the task of marketing ‘The Curiosity Series’, their new gin range where customers can submit their flavour ideas for the chance to have it distilled by the Harley House team. Alongside this, it offers 3 existing flavours which are available to be purchased through the online store.

The Strategy

For this project, our team developed an SEO strategy centred around ‘The Curiosity Series’ which included social ads and content for the launch.

This was focused heavily upon improving the user experience, the on-site SEO and building high-quality backlinks. Our team optimised the website with content specifically aimed at their target audience whilst maintaining the company’s tone of voice.

Improving the brand awareness through targeted ads, on-site content and technical aspects including the page loading speed and internal linking throughout the website and store. 

harley house digital marketing strategy

The Results


Product Sales
0
Site Visits
0
Avg Session Duration
0

Euro Lifts
Brand Awareness in Search Results

The Challenge

Euro Lifts is one of the South West’s leading lift suppliers providing a wide range of products and services in an industry with a clearly defined market and competitors.

They came to us intending to increase their website’s traffic and brand awareness in the local area.

The Strategy

For this project, we devised a strategy based around SEO and social media marketing that suited the businesses aims.

We developed an audience persona using keyword and competitor analysis to define the marketing plan. Which we then used to SEO optimise their website to increase traffic, enhance the user experience on-site by answering common search questions and improve their backlink network through creating industry links to increase the sites authority.

We linked this with a social media campaign that fitted the company’s tone of voice whilst appealing to its target market. 

Monitoring SEO results weekly to tweak the strategy and optimisations to suit the opportunities close to the top of google for continued performance.

euro lifts seo results

The Results


Website Impressions
0
Traffic From Google
0
Social Reach
0


Ranking in the top 3 positions in Google for 114 industry-relevant keywords, continually increasing quality traffic to the website through Google searches.