Strategise

Our bespoke digital marketing solution tailored to a specific business goal. Using our arsenal of experience, knowledge and industry leading tools we create a tailored setup for optimum results. Whether its a new business, service or product launch, brand awareness or simply dominating the organic search results for high quality traffic to your website, we will build a strategy and execute the campaign with proven results.

Step 1
(Project Scope)

business goals?

Brand Awareness

Product Launch

Leads / Sales

Current Offering Audit


competitor research

Website / Content

Social Activity

Website Analytics (where is the high value traffic coming from)


Industry landscape

What Works/Does Not

Seasonality / Key Date Considerations

Channels For Target Market

Which Content Achieves Results

audience research

Where Are They

Engagement With Brands

The Perfect Customer Persona

Lifetime Value Of A Customer


Our first step is to understand your business and the required results. We then look at the competitors to see how they succeed, look at which channels are the highest performing and determine what the ideal customer looks like. This gives us the full understanding of what is achievable and how.


Step 2
(Roadmap & Execution)

RoadMap Creation

From research, highlight the opportunities & steps to achieve results.

Optimisations Needed

Website UX

Content Creation

Social Media Setup/Optimisation

Lead/Sales Funnel Optimisation


Channel selection

Facebook

Twitter

LinkedIn

YouTube

TikTok

SEO

PPC

Google Shopping


Campaign Creation / launch

Content Creation

Ads Creation

Website Optimisation

Landing Page Creation

Social Campaigns Launched




Performance monitoring & Optimisation

Daily Checks For Test & Learn Periods







With the research phase complete we then lay out the roadmap of deliverables. With this we get to work on the chosen campaign, setting them up and launching. After launch and for the duration of the campaign we monitor closely and optimise along the way where needed for the highest performance.


Step 3
(Reporting & Next Steps)

Reporting

Deliver Results and Learnings From All Campaigns And Optimisations


Key Takeaways

Highlight Areas To Capitalise on

Further Optimisations If Required

Next Steps

Highlight New Opportunities



With the campaign coming to an end we compile the results and learning to report back. This includes the results and key learnings we found that can be useful to understand for future projects and next steps.


Team leaders from each department develop the roadmap

Our Strategise model utilises the whole team and array of tools to build the optimum campaign for business success.