SEO web design is essentially designing and developing a website to make it search engine friendly. Doing this means that search engines such as Google, can crawl each page effectively and interpret the content correctly. So, how exactly do you build an SEO-friendly website? 

Why do you need an SEO-friendly website?

Did you know that of the billions of people who use search engines every day, less than 5% navigate past the first page of the Google SERPS? Because of this, you must design and develop an SEO-friendly website to increase organic traffic and earn first page rankings! 

On-Page Optimisation 

On-page optimisation includes SEO strategies that you can control. These strategies play an important role in search engines crawling your site and understanding your content, so it’s crucial that you make these changes where you can;

  • Undertaking keyword research, selecting the relevant keywords and using them appropriately 
  • Using title tags, header tags, image alt tags and meta description tags correctly
  • Creating an internal link structure 
  • Creating and uploading regular, engaging content 
  • Creating a responsive web design that provides a great experience across all devices 

Off-page optimisation

Off-page optimisation means managing the way your website is marketed. This means trying to earn social media mentions to increase the authority of your website, which in turn increases your SEO rank. Off-page techniques include;

  • Undertaking competitor analysis to understand what strategies they are using effectively 
  • Using anchor text with keywords in your inbound links 
  • Earning links to content within your website 

For a more in-depth look at the difference between on-page and off-page SEO, click here to read our previous blog on the subject. 

Focus on readability 

As you create your SEO-friendly website design and optimise your pages using the techniques above, it’s easy to get lost in the technical aspects. Take a step back and look at the overall appearance of your site and the readability of the text. 

Even if you have a beautifully designed website, it won’t matter if people can’t read anything on it! Whilst your design sets the first impression, your content determines whether that first impression remains positive. 

A big part of SEO isn’t technical, but more tailored towards us as people. Google wants to promote websites that pleases its users. If your site doesn’t do this, it negatively affects your SEO. So, how can you prevent this? 

  • Ensure content on your page is easily readable 
  • Choose the right text size, colour and font 
  • A font size of 16pt is considered average 
  • Use headings to break up long paragraphs 
  • Use bullet points to promote content skimming

Improve page loading speeds 

Your website’s load time strongly impacts your SEO score. Google actually recommends it should load within 2 seconds. If you don’t have a fast-loading website for users to access your content, you risk potential leads leaving to go to a competitor’s site – ouch! 

When you’re trying to increase your site’s load time, look at the images on your pages. Pictures are a must for any successful website, but they can bog it down with large file sizes. 

By compressing your images, you will improve your load time, and as a result improve your SEO score. 

Design your SEO-friendly website today

If you want to drive more traffic to your website, an SEO-friendly website is essential. When your site is pleasing to both your users and to search engines, you’ll appear in more relevant search results and boost traffic to your website. 

SEO takes time to implement and to gain results, so what are you waiting for?! If you don’t have the time to dedicate to SEO, then our team here at Ame Social can do it for you. We have years of experience getting businesses the recognition they deserve, will you be next? 

Check out our case studies, or get in touch to find out how we can help you. Alternatively, give us a call on 01752 746890 or email us at [email protected].