Smartphones were once expensive, exciting new technology and now they are a (still sometimes expensive!) regular way of life. Today we find it strange for anyone to leave their house without their phone. For business owners with a website, this means it’s super important to provide a great mobile-friendly website. 

Back in 2016, mobile internet usage overtook computer usage for the first time, and the trend has only continued to increase. Over half of all website traffic worldwide now happens on mobile. 

So what is a mobile-friendly website? 

When we talk about a ‘mobile-friendly’ website, we’re talking about displaying a different ‘version’ of your website to people viewing your site from a mobile, to make sure their experience is optimised. 

Is your website already mobile-friendly? 

If your website was built or updated within the last few years, the designer or website builder you used may have had the mobile experience at the forefront of their mind. Before you worry about how to make your website mobile-friendly, it makes sense to see where it sits on the scale right now. 

Google provides a free, handy mobile-friendly testing tool. Simply drop your URL into the search box and you’ll not only get a quick answer to whether or not your website is mobile-friendly, but also a screenshot of how the page looks on a smartphone and a list of recommendations to make it better. 

If the tool shows that your website needs a lot of work, then making your website mobile-friendly should be a top priority. Doing so will improve the visibility of your website in search engines, ensure more of your visitors stick around and help increase your conversion rate. 

Make your website responsive 

Building a responsive website is the best way to create a site that works well across all platforms. This is because a responsive website includes all the same content and information on any device you’re viewing it from. 

In other words, the way a page is displayed changes based on the size of the screen, without sacrificing any of the important information. Responsive design is also great for SEO, as it’s one of Google’s key ranking factors.

There are plenty of tools out there to help build a functional responsive website, including website builders that have ready-made responsive templates. You could also enlist the help of a professional web design company to really ensure your site stands out from the crowd. 

Make information easy to find 

People often reach for their phones to look for something specific. Maybe this is the answer to a question, the address of a local restaurant, or a customer service number. 

Think about what questions people would be searching for when they head to your website and put the answers somewhere obvious and easy to find on the mobile homepage. If you’re not sure what your mobile visitors are looking for when they come to your site, use your analytics! In Google Analytics, you can add mobile traffic as a segment in the behaviour section, which allows you to see how mobile visitors interact with your site. 

Get rid of ads and pop-ups 

Nobody likes them in any context, but when you’re trying to read text on a small screen and a big ad or pop-up blocks your view of the page, it’s extra annoying.

Most of your visitors won’t take the time to try and find the little ‘X’ to minimise the pop-up, they’ll just click away and go find another website. If you want to create a positive user experience, avoid allowing ads or pop-ups that block the content of a page at all. 

Make website speed a priority 

Nowadays, everyone takes fast internet speed for granted, and we all want things to load yesterday. If your website takes a while to load (longer than 3 seconds in fact) then visitors will give up and look elsewhere. 

There are a few ways you can improve your website loading speed, one of them being to implement AMP. You can read more about the importance of AMP for a mobile-friendly website in our previous blog. 

Make sure your buttons are large enough 

It’s easy enough to click on a button of any size with a mouse, but when you’re trying to ‘click’ with your fingers on a smaller smartphone screen, small buttons can quickly become awkward. 

The best way to save your visitors from the frustrations of small buttons is to… You guessed it… use bigger buttons! Also, make sure you’re being thoughtful about where on the page they are located. 

Ready to make your website mobile-friendly? 

Everything we’ve mentioned above is all easier said than done when you’re busy running the daily needs of your business. If you want the job done properly, it’s best to call in the professionals. Here at Âme Social, we have a wealth of experience when it comes to slick, professional and engaging web design for both desktop and mobile devices. Take a look at our website design services, or get in touch with us to have a chat by calling 01752 746890.

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