You’ve probably heard of the term ‘link building’, but do you know what it is and how to do it effectively? Whether you’re new to SEO or a start-up looking to drive organic traffic to your site, link building is an important part of search engine optimisation. Read on to find out some specific tactics you can use to link build effectively.
What is link building and why is it important?
Link building is seen as one of the most powerful tools to achieve a higher ranking for your site on search engines. If a lot of high-quality links lead to a certain web page, search engines like Google automatically conclude that your content is trustworthy and worthy of ranking higher in search results!
Not only does your website become a trustworthy source of information, but you’ll also get an increase in traffic. Your blogs may rank on search results, and your website will be indexed quicker. Sounds good right… So how can it be done? Let’s take a look at some examples below.
Resources Outreach, also known as ‘resource page link building’ is an effective form of link building that can earn you high-quality backlinks to your content.
A resource page usually shares a bunch of links to helpful resources on a particular topic. The reason why this tactic is so effective is that unlike a lot of other link building strategies, the intention behind these pages is literally to link to other resources.
By reaching out to these pages with solid recommendations to get your blog post added to them, you’re contributing to the purpose of that page.
For example, if you wanted to create a list of resources in the digital marketing industry, you could compile some resources to help write better copy. Helping you with your link building, and helping your readers with their content!
The idea behind the skyscraper link building technique is to research content in your specific industry that’s already done well in terms of attracting links. Then the idea is that you create a bigger, better version of that content and reach out to the people who have linked to the current version and get them to link to yours.
This link building strategy is effective because it’s based on content. You’re actually creating something of value that the market has already linked to.
By creating a piece of content that’s already proven to attract links, you’re reducing your risk and increasing your chances of success. A skyscraper campaign does involve some research, as you’ll need to research your blog post topic, see what blog posts are ranking well, and then create and develop a better version of the content.
Once you have something that’s better and bigger than your chosen piece of content, simply publish it to your website, then reach out to people who have linked to the old blog post, recommending that they switch their link from the old blog post to your new one, simple!
Guest posting isn’t a new tactic, it has been around for a long time and remains an effective SEO strategy. Guest posting is essentially finding relevant blog posts in your niche and reaching out to them to see if they are accepting article submissions.
The way it works would be that you pitch a couple of blog topic ideas to relevant websites. If one of your topics gets approval, you would then write up your guest post with your URL, and that’s it! You’ve just created yourself a powerful backlink.
It’s important to target websites with a high domain authority. You can check a website’s domain authority with tools like MOZ or other free alternatives out there.
Broken link building
Broken link building involves three simple steps:
- Find a relevant broken link on a website;
- Create something similar to the broken resource;
- Ask anyone linking to the dead resource to instead link to your working resource.
*Broken link hack*
You may be thinking that’s a LOT of work for one backlink, but here’s a tip. If you paste the URL of the broken page into Ahrefs’ Broken Link Checker, you’ll see everyone that links to that page. If there are 37 broken links, that’s 37 potential people you can market your similar article to.
Design interesting infographics
Creating high-quality infographics is still a great way to get backlinks. The idea behind it is simple. When websites use images from other sites, they should link back to the original source to credit where it’s from, which makes it a great strategy to acquire backlinks.
So, how can you make the most of your infographics? First, optimise your images. If you optimise them by including things like alt attributes, you can help them appear in Google image search. This improves the chances of them being found and linked to in other sites.
You don’t have to wait for this to happen naturally, though. You can approach blog writers directly with your infographic if it’s relevant to their content.
Expert link building advice
Now you know how to use link building for SEO so you can improve search ranking, leads, and sales. If you’ve never conducted a link building campaign before, now might be the time to give it a try and experience this powerful tool for yourself.
If you need a helping hand implementing a link strategy to your content, then please do get in touch with the team here at Ame Social. We have dedicated content writers and an in-house SEO team that can help take your business to the next level! Give us a call on 01752 746890, fill out our contact form or email us at [email protected].