Are you looking to improve your website’s SEO? One of the most overlooked aspects is optimising your title tags. If you can learn the best ways to optimise them, you have the potential to see a big improvement in your website’s organic search visibility. Read on to learn more.
What is a Title Tag?
Title tags are sometimes called Page Titles. You might also hear them referred to as Website Titles or HTML titles.
The title tag is the clickable title of a webpage that appears with the result on the SERP (search engine page results page). To set a page title, use the <title> tag in the HTML around your text.
Most content management systems like WordPress have forms to automatically set <title> tags around the page titles on your website when creating new pages.
Google will only be able to display 60-70 characters of a page title in the results, so you should aim to make your SEO titles around 60 characters long. Clear title tags really help to make your website easy to read and understand.
Why are Title Tags important?
Title tags tell people and search engines the topic of your webpage. They also tell search engines how relevant a page is to a searcher’s query. For this reason, title tags, or page titles, should be as accurate and relevant to the page’s content as possible.
Where do they appear?
In addition to your own website, your page titles will actually appear in a few other places you should be aware of. If you are trying to bring attention to your website from search, you need a title that works everywhere it appears.
Browser tab: The title tag is the text that appears on the tab of your browser. For this reason, your page title should be able to remind visitors about the content of your page in a simple and memorable way.
On the Search Engine Results Page (SERP): The page title also appears on the results page after being indexed by a search engine. On Google, the title tag is the blue link of text that can be clicked to navigate to the website. For this reason, you want your title tag to act as a headline and entice searchers to click on your result.
On external websites: Often, external websites and social media profiles will link to a page using the Title Tag as the anchor text. Again, this is a reason you want your page title to clearly describe the content of the page.
Tips for writing good Title Tags
Titles have a direct impact on a page’s CTR (click-through-rate) because the title is often the first impression of your link and where the user will place their mouse when clicking through.
This makes writing title tags an important SEO step because they should satisfy all search engine requirements and, at the same time, be attractive to users. Your title should describe what is on the page while including the target keyword.
So, how can you do this successfully?
Using words like HOW, WHAT, WHY, and WHERE help readers get an idea of what to expect on the page in terms of answering their questions.
Other common trigger words that catch the eyes of a reader include adjectives like BEST, REVIEW, ULTIMATE, etc.
While improving the SEO of your site may seem like a huge task at times, there are plenty of little ways that can improve your overall visibility. Title tags, URLs, and meta descriptions can all contribute to improving your click-through rates and SEO.