Whether you’re a small start-up with big goals or a well-established business, growing your brand visibility should always be a priority.
Growing your customer base through visibility brings in revenue and establishes a reputation that can promote the longevity of a company. Circe Research conducted a study that found that 77 percent of B2B marketing leaders believe strong branding and awareness is critical to the growth of a company.
So, how can you increase your brand’s visibility? There are several proven ways to get your brand name out there. Let’s take a look at some of the best methods.
Focus on SEO strategies
Perhaps the single most effective way to increase your brand’s visibility is to focus on search engine optimisation, more commonly known as SEO.
Since most traffic online is driven by search engines, it stands to reason that if you want your brand’s visibility to grow, it’s essential to become SEO savvy.
Here are some of the most important things to keep in mind when building your SEO strategy:
- Use targeted keywords in all the right places.
- Write for humans first and search engines second.
- Focus on user experience.
- Focus on building relevant links.
- Remove anything that slows down your site.
- Pay attention to Google algorithm updates.
- Improve existing content and add missing subtopics.
Once you have figured out your SEO strategy for increasing your brand visibility, it’s time to look at other marketing strategies that can grow your business.
Use Social Media Marketing to improve brand visibility
Using social media marketing is one of the most cost-effective ways to increase your brand’s visibility. Engaging on social media shows your customers who you are, that you are active and engaged with your brand and that you are someone they can trust. Additionally, social media makes it easy for followers to share your posts on their own feeds, a quick and easy boost to the visibility of your brand.
Not all social media platforms will be right for your business, so you should take the time to consider the following before getting started with the content creation:
- What are your goals?
- What content types do you have?
- Who and where are your target audience?
- What industry are you in?
- Where are your competitors?
- How will you manage all the social media channels?
Once you know which social media platforms will best increase your brand’s visibility, it’s time to decide what and when to post. Luckily for you, we’re experts when it comes to social media. If you need a helping hand- check out our social media management service.
Start writing a blog
Blogging is a modern-day approach for brands to not only show off their expertise but also create great content that can be pushed out online. Make sure the blog is easily accessible on your website so people know where to find it, and remember to always promote them on your social media platforms to increase traffic!
Another method to gain visibility through blogging is to find guest bloggers with a large following of their own. Once they have written for you, most often they will promote their pieces and all their followers will now know of your brand.
Blogging and SEO go hand in hand, so all the tips we’ve mentioned above should be implemented in each blog post you write. If you want to know more about how blogging affects SEO, read our previous blog here.
Make the most of video content
As a business looking to market itself, it’s important to find methods that are efficient and reach the most people. 54% of consumers want to see more video content from a brand or business they support, so video content is something that you really don’t want to be missing out on.
Try to not only create interesting and engaging video content but also get your brand attached to other videos. With YouTube being the second largest search engine, a great way to reach their users is to advertise on their videos. When people click on viral videos, your ad will appear first – an instant way to make more people aware of your brand.
Get the professionals to increase your brand visibility for you!
The above tips are all well and good if you have the knowledge and time to implement them successfully. As a business owner, it can sometimes seem like too much of a task to keep up with your digital marketing, even though the hard work will always pay off.
Enlisting the help of a professional digital marketing company can not only save you precious time but ensures the job is done right the first time – every time.
Here at Âme Social, we have a wealth of experience in all things digital marketing: from SEO friendly blog posts, to social media management and everything in between. If you could use a helping hand, then please get in touch with the team for a chat. Call us on 01752 746890 or email [email protected]