In today’s world, most people expect to find whatever they need at the top of Google search results. If your website ranks at the top of the search engine results page (SERP), it’s much easier to attract new customers to your business. In this blog, we look at how you can reach the top of the SERPs through on and off-page SEO tactics. 

Effective SEO strategies 

Effective SEO strategies are generally split into two groups: on-page SEO and off-page SEO. 

  • On-page SEO refers to techniques that are focussed on optimising aspects of your website that are under your control. 
  • Off-page SEO refers to strategies focussed on promoting your site or brand around the web. 

On-page SEO is about building a fab website that appeals to users and as a result, search engines. Off-page SEO is about getting the word out about your business whilst building trust and authority at the same time. 

On-page SEO factors

On-page SEO is everything you do to your own website to improve its position in the SERPs. When you think of the most basic parts of SEO- things like keywords, HTML tags, page titles and mobile-friendliness… you’re thinking of on-page SEO. 

Now there’s a whole rabbit hole of on-page tactics we could go into, but to keep this blog short and keep you awake, let’s just go over the most important ones…

Core web vitals: we’ve written an entire blog just on this topic, so head on over if you want to know more about core web vitals specifically. Google includes core web vitals as a set of real-world metrics that quantify a website’s user experience. They measure important things such as visual stability (Cumulative Layout Shift) interactivity (First Input Delay) and load time (Largest Contentful Paint). 

If you can improve on all these elements, your SEO efforts will be rewarded. 

Page speed: Page speed (also known as load time) is an important part of on-page SEO. Google tends to rank faster pages higher than slower ones, and optimising page speed can also help get more of your pages into Google’s search index. There are lots of ways to improve a page’s speed but images, JavaScript files, caching and compression are good places to start. 

Mobile-friendliness: In short, mobile-friendliness is a measure of how well a site performs when someone tries to visit and use the site with a mobile device. 

Did you know, 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website? 

Mobile-friendly pages can shrink down to fit on any device’s screen while still allowing people to navigate around the page to achieve their goals. They also prioritise the mobile user experience through responsive design, simple and easy navigation and fast page speeds.

Off-page SEO factors 

Off-page SEO is a group of strategies that you carry out to promote your content on third-party sites across the web, that does not take place on your website. This part of SEO focuses on getting your site and brand discussed on other sites. Here are some key elements to a successful off-page SEO strategy. 

Backlinks: Backlink quality and quantity are still some of the most important factors for off-page SEO. Backlinks are so important that Google has dedicated multiple algorithm updates to fighting link schemes and link spam. Links are important for off-page SEO as they help your site appear more authoritative and trustworthy in the eyes of search engines. 

Social media: While a page’s ranking isn’t directly influenced by how many shares, likes or comments it has, social media is still an important channel to promote your site online. Social media helps people find and engage with your company online and helps you reach new and existing customers. Plus, Google indexes pages on the major social media platforms, so consistently posting to these sites helps you control your brand SERP.

Google My Business: Google My Business (GMB for short) allows businesses to easily provide important information directly to Google. This information includes location, business type, contact information and opening hours. GMB is also how Google populates results for the Google local pack and Google Maps searches. As such, it’s a vital off-page SEO factor for any local business that relies on traffic from a specific geographical location. Set up your business’s GMB listing to add it to Google Maps and take advantage of this important off-page and local SEO technique.

Start optimising your on-page and off-page SEO strategy today 

Remember that a good SEO strategy isn’t about choosing between on or off-page, that would be like trying to decide whether to put tyres or an engine in your car! You need both equally if you want to get wherever you want to go. 

SEO works best if you have a strong strategy and stick to it. If you’re not sure where to start, need a helping hand or would like the professionals to take over from here… the team at Ame Social are more than happy to help. With bundles of SEO experience under our belts, we can optimise your on and off-page SEO to help your business climb the Google ranks. 

Get in touch with us by calling 01752 746890 or emailing [email protected]