Facebook advertising is still very much a staple of a modern marketer’s game plan, and rightly so. The platform boasts one of the largest and most diverse audiences on the internet. Want to stay ahead of the game? Here’s the low down on what Facebook trends you can expect this year. 

Facebook marketing 

What proved to be effective last year, isn’t guaranteed to work again this year… oh the fun of digital marketing! To keep your business at the forefront of people’s minds and screens, you need to stay one step ahead of competitors in the busy online world. Here’s what we predict to be the top Facebook trends in 2022. 

Video marketing 

When it comes to increasing user engagement, the video format captures attention in a way that static images and text simply can’t match. 

Video today accounts for almost half the time users spend on Facebook, which ranges from simple slideshows to classic commercial-style adverts. When you pair this with effective targeting and an effective CTA (call to action), this wide-reaching format results in a considerable return on investment, and it shouldn’t be ignored. 

Did you know, Facebook sets each video in a feed as soundless by default, so to really get your message out there you will need to add captions to play along with the images? Little details like this are what sets you apart from your competition, so make sure you’re adapting your strategy to fit. 

Mobile advertising is key 

Mobile platforms have long held an edge over desktops and tablets, so businesses should tailor their content to the unique needs of mobile users. 

On Facebook specifically, 98.5% of users access the platform on a mobile phone. This crazy figure means that you must be tailoring your content to fit on multiple screens. 

The most common problem when it comes to mobile advertising is formatting. 

An image optimised for desktop could appear distorted or cropped on mobile- not a good look! Keeping these small details in mind will make sure your business looks great across all available platforms. 

Customer journey tracking 

If you want to understand your customers on a deeper level, then journey mapping is a critical process that needs to be done right. 

Facebook’s new attribution tool has made it easy for businesses to track their customer’s online journeys. Unlike current methods, the tool allows you to view touchpoints such as landing pages, posts, reviews, and ads that lead to a specific purchase. 

In a nutshell, it provides businesses with a clearer picture of the whole customer journey which allows them to measure the value of individual sales channels.

Chat Bots

As of 2021 alone, there are 100,000 active bots monthly on Facebook Messenger and it is clear that it will further grow in 2022. Businesses use them in many ways, although customer service remains the most popular. 

To successfully use chatbots, there are several things you should remember:

  • Make your customer’s chatbot experience feel as personal as possible – let’s face it, nobody likes talking to bots that have the same reply for every question!
  • Don’t be afraid to make it simple. The faster they can get the information the happier they will be. 
  • Accept the fact that chatbots are no magic fix. Sometimes things will go wrong, and that’s okay. 


Facebook is predicted to continue playing a crucial role in any good business marketing strategy. To stay ahead of the game, keeping up with the trends mentioned above will help to ensure your business is making the most of what the platform has to offer. 

Here at Ame Social, we have an in-house social media management service, and our team of designers are constantly keeping up to date with each platform’s latest trends and releases. If you need a helping hand navigating the best way to implement Facebook trends, give our team a call on 01752 746890 or email us at [email protected].