Successful keyword research accomplishes 2 things. It helps the right people find you and improves the search engine ranking of your posts and pages. So, how do you make sure that what you’re doing is actually successful?! Read on to find out more. 

What are keywords? 

Let’s go back to basics for a second. Keywords are essentially the terms and phrases your potential customers use when looking for the products and services you sell. They reveal vital information, including the mindset of potential customers. Incorporated into your content, they are used for search engine optimization (SEO) and general marketing.

Take us for example, we are a digital marketing company. You’d expect people who are searching for our services to use phrases like ‘what is SEO?’ or ‘keyword research’. So these keywords and phrases are reflected in our content (like this blog, for example!) 

Why is keyword research important? 

Keywords on your website let Google and other search engines know what your business is about and what you sell. This improves the likelihood that those search engines will display your website in the results when potential customers search for products or services that your company offers.

Using the right keywords in articles, blog posts, or product descriptions can help you rank in search engine results and can drive traffic and new leads to your website for months or sometimes years after you’ve published those pages. When you rank for a keyword that matches the content of your page, your organic traffic can outperform even the best-paid traffic or ads.

The number of people searching online for products and services keeps growing. Between 2019 and 2020, the traffic volume for the 1,000 most-visited pages increased by 22%.

Keyword research is essential because the higher you rank in search results, the more free clicks your website receives. For organic results, the top result receives about 28% of all the clicks. By the 6th-ranked result, that’s down to 5%.

How to search for keywords 

Now you know what keywords are and how important they are for your business, you can begin to identify a list of keywords to use on your website, throughout your content and in your blog posts. 

Make a list of broad topics relevant to your business 

It’s a good idea to create a spreadsheet with general categories for your keywords. These might correspond to product categories, for example. If you already blog frequently, you may have some topics you already cover regularly.

Keep this list short and simple, with 5 to 10 topics at the most. It can be helpful to imagine you’re a buyer searching for your product or service.

General categories for a website that sells digital marketing services might include;

  • SEO tactics
  • Social media 
  • Website design 
  • Branding 
  • Logo design 

Expand each topic with a list of phrases 

For example, under ‘social media’ above you could subcategorise this into

  • Facebook followers
  • Instagram reels 
  • How to get more followers 
  • Content creation 
  • LinkedIn marketing

Analyze the strength of your keywords

 The easiest way to accomplish this is with a paid keyword research or SEO tool. Ahrefs, Semrush and Ubersuggest are some of the most popular. Wordtracker and Ubersuggest both have free versions you can use to start. 

  • What is the exact search term? Make sure your keyword phrase matches the precise search term people use.
  • How high is the search volume? If no one uses a keyword phrase, it won’t do you much good to structure a strategy around it.

 Keyword research is the foundation of your SEO strategy 

Keywords help search engines categorize your content, and they help shoppers find you. However, they are only one step in a successful SEO strategy.

For your blog posts and pages to rank successfully, you need to build high-quality content around your keyword phrases. Deliver more value, a more complete answer, and make it more readable.

If you need a helping hand getting good quality content, packed full of keywords that will soon get you ranking on Google… get in touch with the team here at Ame Social. We offer a fully bespoke SEO package, tailored to your specific business goals. Give us a call on 01752 746890 or email [email protected].