When you’re staring at a blank canvas, it can be intimidating knowing how to begin building the absolute best website to showcase your business. We’re here to offer a helping hand and tell you about the 5 basic principles of good web design. 

Visual Hierarchy for a clear purpose 

Simply put, you need to arrange all the ‘things’ on your website clearly. With poorly designed sites, users don’t have a sense of where their focus should be, as every individual element is fighting for attention. 

You need to work out what the main focus is on every page, and make sure that it isn’t competing against other elements when you scan through. 

An easy way to maintain a visual hierarchy is to make sure that everything on the page has a purpose. If it doesn’t need to be there, can it afford to go? Busy, cluttered websites will only confuse the reader further. 

Speedy loading time 

It’s all well and good having a website with a purpose if no one can see what’s on it. The problem with our culture is we have too much choice and not enough time- meaning that if something doesn’t deliver straight away, it’s out! Very few users will stick around and wait. 

Thankfully, there are tools and tricks available to meet the user’s high expectations. Some of the best ways to improve page loading time are to optimise image sizes or combine code into a central CSS or JavaScript file. Improving speed and performance is a bit of an experimental task, so make sure to track any of your changes using Google PageSpeed Checker. 


 If you had the most aesthetically pleasing and user-friendly website on the web, it would still be unsuccessful unless it could be found. Your presence and visibility through digital marketing campaigns including SEO, social media and email marketing are vital to the success of your website.

It’s important that you understand how to be found, what platforms to target and how to utilise your content. Thousands of factors have an impact on where you appear within the search engines, so make sure you have a plan in place!


Despite text taking up much of the space of a website and reading being one of the main activities users do online, typography is often overlooked for its impact on the overall success of a website.

If your website gets the basics of typography right, then you will be doing something right! Sans Serif fonts are contemporary looking fonts without decorative finishes. Examples would be Arial, Helvetica, and Verdana. These are the easiest to read online.

The ideal font size is 16px. It’s also recommended to stick to a maximum of three-point sizes for a streamlined design. Similarly, it’s best to use no more than three typefaces across headings, bodies of text and interactive elements like buttons.

Mobile friendly

Responsive design used to be optional. Today, if your website is not available across multiple devices and multiple screen sizes, it’ll struggle to not only attract visitors but also rank well in Google search results. 

To make your website mobile-friendly, the easiest place to start is from scratch, by rebuilding it with a responsive layout. The responsive design will reconfigure all design elements whether it’s viewed on a desktop, laptop, tablet, or mobile phone- essentially doing all the hard work for you! 

Do you need help with your web design? 

If after reading this, you realise you’re in need of a website overhaul, we are your people! Our professional and friendly team can design and build beautiful, functional, responsive designs that not only shine your business in its best light, but can also get your ranking on Google with our SEO services. 

Interested? Give us a call on 01752 746890 or get in touch by filling out the form here.