Whilst we can’t predict the future, we can talk about the top digital marketing trends for 2022 based on what we know already! Get ahead of the game and make sure you’re utilising these trends, and adjusting your marketing efforts to the upcoming changes.  

As digital marketers, our jobs are never dull. We have to adjust our tactics on a regular basis, the trends change and so should you! So, let’s take a look at what we think will be trending this year. 

Video ‘shorts’ 

Wherever you look, you can see the same pattern:

  • 79% of people say they’ve been convinced to buy or download a piece of software or app after watching a video 
  • 91% of marketers feel the pandemic has made video more important for brands 
  • Video is the primary form of marketing media being created in 2021, followed by blogs (used by more than half of marketing teams), and infographics

Short videos, in particular, rose to fame through platforms like TikTok, and have spilt over to Instagram and Facebook with Reels and Shorts.

 Short videos emphasize the fast-paced way in which we consume content and highlights the need for simple messages or engaging content that asks users to participate. Whether it’s learning a new dance, joining in on a challenge or participating in surveys or polls. 

The great thing about these short videos is that everyone has the ability to put together a quick video that isn’t super polished through their phone. Not only that, but these short engaging video content are candid, behind-the-scenes, DIY, real stories and are relatable to younger consumers. 

‘Shoppable’ content

The world of shopping has changed. Global e-commerce sales grew by nearly 30% last year and new ways have emerged to make online content more “shoppable”. People can now buy products directly from social posts when tuning in to favourite shows, and while watching YouTube content on connected TVs.

Shoppable content allows shoppers to see products presented in different scenarios, such as through an Instagram post or a YouTube video, and instantly make a purchase when they see something that strikes them visually. The power of shoppable content is that it turns emotion into action with one click. You can read more about this trend in our previous blog on the subject, click here.

Focus on your audience 

Over a year of lockdowns has seen social media users grow fatigued, anxious and sometimes depressed by the constant barrage of content in their feeds. Some have even bitten the bullet and deactivated their accounts. Those who remain face the heavy stream of ads, campaigns and news that flood their social feeds each day and to say it’s saturated would be an understatement.

Be mindful of just how many sales-y posts each person comes up against in a simple scroll, and consider how and why yours would cut through the noise. Focus your strategy on engaging with your audience and building your database, and you’ll find your messaging naturally reaches those who are most interested in what you do. 

As the digital landscape keeps changing, consumers are becoming increasingly more selective about the media they consume, and as such their expectations are high! Don’t be one of the accounts that get unfollowed. 

‘Conscious’ content 

Conscious content is an add-on from focussing on your audience really, in the form of optimising your user experience, being transparent and being inclusive. 

While these can seem like huge tasks, there are small tweaks you can start to implement that will make a big difference;

  • Remove annoying pop-ups and dark design patterns that lower the user experience 
  • Stick to responsive design that matches all screen types 
  • Participate in local/global social projects 
  • Be environmentally conscious 
  • Embrace diversity, equality and inclusion practices across your company. 

Digital marketing trends in 2022- a conclusion 

The digital marketing trends this year are all about being human, looking after your customer and ensuring they have a great user experience. 

Are you ready to tackle the digital world in 2022? If you could use a helping hand, our team here at Ame has the relevant industry experience needed to allow your brand to shine. Get in touch with us by calling 01752 746890 or filling out this form.

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