If you’re putting all of your efforts into trying to rank at the top of Google for your focus keywords but just don’t seem to be making any progress, it could be because you’re making one or more of the most common SEO mistakes amongst website owners. In this blog, we take a look at what SEO issues can arise and how to fix them. 

SEO mistake 1: Not having a plan in place

Every SEO campaign needs a plan. Firstly, you need to set goals so you know exactly what you want to achieve. Secondly, it’s crucial to understand your competition, so you know what you’re going up against. This means undertaking research such as how they are currently ranking, what keywords they’re using, the quality of their content and how their efforts are performing. 

Without a plan in place, you are almost guaranteed to fail. There is no roadmap to success, you can’t monitor what’s working well and what needs to change… so be sure to start as you mean to go on. Make a plan! 

SEO mistake 2: Choosing the wrong keywords 

One of the most common SEO mistakes is bad keyword choice. It really is so important to choose the right keywords for each page of your website. Remember to be specific, rather than vague- and try not to aim too high, otherwise you could be drowning in too much competition.

At the very least, make sure you are geographically targeting your keywords by adding in a local area, otherwise you’ll end up competing on a global scale. The longer the keyword, the better your chances of ranking for it. Make sure that you optimise each page of your site for a specific keyword, as this will help you gain more traffic for all the keywords combined. 

SEO mistake 3: Keyword stuffing

When a user types a question or query into a search engine such as Google, it will only know to display a site if the correct keywords are being used. This means it can be very tempting for businesses to stuff as many keywords into their content as possible. 

Unfortunately, doing this will actually have the opposite effect to what you’re trying to achieve. High keyword density is a sign of poor quality content, and as a  result, it can harm your rankings.  It can also prevent people from visiting your site in future, as they will associate it with a negative user experience. 

Why not utilise Google’s free keyword research tool to identify the words and phrases relevant to your business? Rather than having a huge list of keywords, focus on a few really targeted phrases which are going to direct high-quality traffic to your site. 

Google will always prioritise useful, information-rich content that uses keywords appropriately and within context. It’s very important that your keywords flow naturally with your content. A great tip is to go through all your pages and read the text out loud. If it doesn’t sound right, play around with the positioning of your keywords to make sure it flows naturally. 

SEO mistake 4: Not optimising a website for mobile 

If you’re a small business owner with a website, chances are you already know the importance of mobile-friendly web design. Mobile phones account for about half of the internet traffic worldwide, so this means that if you’re not mobile-friendly, you could be alienating half of your visitors. 

It’s not just potential customers who can be put off either. Since an update in 2018, Google has been using mobile-first indexing, which means it favours websites that work better on mobile devices, 

The easiest way to check if your site is responsive is to use a smartphone and see it automatically shrinks to fit the smaller screen. It’s important that your site is simplified and easy to navigate on mobile so that users can read all the text with ease. Buttons should be easy to see, easy to click- and calls to action should be easy to find and use. 

SEO mistake 5: poor link building 

Link building is a way to get other websites to link back to one another. It’s a fab SEO tactic because it drives traffic and helps build authenticity. Backlinks tell Google that a website is of good quality, and is as a result more likely to reward it with a higher ranking. It’s important to consider a few things when building your back linking strategy, as there are a number of mistakes that can be easily made. 

Social media is your best friend when it comes to sending good quality traffic to your website. These platforms are a trusted and reputable source when it comes to search engines, so you won’t be punished for using them. 

Whether you have a product, promotion, landing page or new blog to promote, social media is the perfect place to alert your followers and direct them to your website.

Don’t make these SEO mistakes! 

If you’re not sure how to enter the world of SEO successfully, but you’re keen to get your online business in front of prospective customers, then give our team a call to get the ball rolling! We have proven results when it comes to SEO for our clients, click here to see for yourself.