What is the best way to promote your online shop and as a result, boost sales? Ecommerce SEO! How can you increase organic traffic to your E-Commerce shop without relying on paid methods such as PPC and social media advertising? The answer is through E-commerce SEO.

ECommerce SEO is essentially a free way of getting more traffic to your website or online shop, by making it more visible on search engine results pages (SERPs). A well ranked page will receive the most traffic, so you want this to be the goal. Let’s take a more in-depth look at how it all works. 

Why E-commerce SEO matters 

What do customers do when they need a product or service? Many take to Google and perform a simple search. They’re looking for options, tips, comparisons and other information to help them make an informed decision. 

If your website doesn’t appear when they search for a service or product that you offer, you lose critical access to potential customers. Your product may take up space on the web, but if no-one can find them then they’re not much use!  

This is where E-Commerce SEO comes in. It provides your business with a way to reach your target audience without paying for social media ads. Once people come onto your site, half the battle has been won. You can then wow them with your high quality products, interesting copy and motivating calls to action. 

How to develop an E-commerce SEO strategy 

E-Commerce SEO might seem like a big task, especially if you already have an online shop with lots of products. Trust us when we say, it really is worth the effort and you can speed up the task if you put a strategy in place and focus on these key elements; 


You don’t want to overload your product titles and descriptions with them, but they need to be present naturally within the copy. Mention your primary keyword in your product headline, description, meta description, image alternate attributes and sub-headlines. 

Do some competitor research 

If you have no clue where to start, then looking at what your competitors are doing is a good idea. Larger companies have probably already put in the work to optimise their websites, and you can learn many of their strategy secrets on the website itself.  

Keywords are the thing you’ll want to focus on. In particular, you’ll want to look closely at the keywords on their homepage as well as their top product pages. 

How can you tell if a website is optimizing for a specific keyword? You can start by using the Moz browser extension to see the SEO title description your competition uses in their title tags. You can also use tools like SEMrush to see what keywords your competitors are ranking for on both organic and paid search.

Homepage optimization 

The homepage is typically where most businesses focus their SEO budget and energy. Whilst it is definitely one of the top pages to focus on, make sure you don’t overlook other equally as important pages. 

Homepage title tag: The SEO title tag is one of the most important elements of search optimization. It should include your business name along with the main keyword or phrase you are targeting. It’s a good idea to write this title tag in less than 70nc characters and in a way that is appealing to search visitors, as they will see it in their search results. 

Homepage Content: The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Avoid overloading visitors with too much information. Cluttered homepages can confuse visitors as well as search engines. 

Product pages 

Product pages are the backbone of your business if you have an e-commerce store., so you will want to focus a lot of your time optimizing them. Many e-commerce shop owners simply write a few lines of text and upload an image or video of the product. This simply is not enough. 

You need more information on your product pages so Google can find them. Such as; 

Product name: The name of your product is obviously important. It’s also used in the SEO title and URL of your product page. This is why you may want to consider adding a common search term or keyword phrase to your product names. 

For example, if you’re selling a T-shirt, be sure to include ‘t-shirt’ in the product name! Sounds simple but it really does help. 

More things to consider with E-commerce SEO 

The above points are by no means an exhaustive list, in fact, there’s so much more we could cover! Many e-commerce business owners want to jump right into increasing conversions, which is the right mindset, but a few steps ahead. 

You need to ensure the basics are in place so you can build on your e-commerce SEO strategy. If you’re not sure where to start, or simply don’t have the time to dedicate- then we can help. Get in touch with our team to start your SEO journey today.