digital-marketing-trends

We’re over halfway through the year now, and the digital marketing industry looks a lot different to how it did 8 months ago. Events in our day to day life brought about radical changes in the way we use online platforms, so it’s exciting to think about what could possibly be trending in 2022. 

Staying on top of trends and implementing them in your own marketing strategy is extremely important if you want to be at the top of your game. Using outdated or ineffective strategies is not only a waste of your time, but it can actually damage all your marketing efforts up until now. Let’s start planning for your business in 2022! 

Interactive Marketing 

A functional responsive website has always been essential. However, the need for a website became absolutely fundamental during the pandemic. If your business doesn’t have an online presence in 2021, then you really should be thinking about making this a priority before we move into the new year. 

Adding interactive elements to your website or social media is a great way to add value to your visitors. Not only that, but it gets them involved with your brand and gives them opportunities to learn about your product. 

Some good examples of interactive marketing include;

  • Questionnaires 
  • Games
  • Polls
  • Videos 

User-Generated Content 

User-generated content is not a new digital marketing trend, many businesses have realised its potential already.

UGC is any content; text, videos, images, reviews etc that have been created by people, rather than the brand itself. Brands will often share UGC on their own social media accounts, crediting the original poster. 

Did you know? Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created directly by brands. Think about it. 

Think about ways in which you can gather some user-generated content for your business or brand. Maybe start a competition, make it fun! The result is plenty of images and videos from your consumers that you can share across your social media. 

Social Commerce 

We’ve actually written a whole separate blog on this particular topic, so head on over if you want to know more! Social commerce is on track to become one of the biggest digital marketing trends in 2022. Currently, a large number of online shoppers are now browsing through their social media channels such as Facebook, Instagram or Pinterest. This is because of recent changes meaning that you can purchase a brand or businesses products directly through their social pages. 

It’s now more important than ever to make your services and products available for purchase through social media. Especially as more and more companies are transitioning to digital in order to adjust to the uncertainty of the pandemic. 

Going live 

In the past year, live video has quickly become one of the most popular types of online content, with Instagram Live and Facebook Live being the frontrunners. It is estimated that about one in 5 Facebook videos were live streams and 1 million Instagram users watch live videos every day.

What’s more, if you take part in an Instagram live, you are automatically bumped to the front of the Instagram stories reel, giving you instant exposure to your followers. 

This is another example of a trend that has risen to fame due to the pandemic and doesn’t seem to be slowing down. Live videos allowed people to get involved with things they love remotely, and were adapted to suit the needs of many types of industries; from festivals, to fashion shows, concerts and galleries. 

If you’re worried about putting yourself in front of the camera, then there are things you can do to practice and get yourself ready for this latest digital trend. Facebook and Instagram stories are short, temporary solutions- so get practising and get ahead of the trend! 

Chatbots 

Chatbots are proving to be an extremely useful key to providing a better customer service experience. It makes sense that this is one of the top digital marketing trends for 2022. Customer service will always be a priority for all businesses. Chatbots bring a whole host of benefits; 

  • Reduce pressure on the customer service team by dealing with simple solution problems. 
  • They are fab for lead generation, helping the sales team to successfully convert potential customers 
  • Allow you to collect customer data 
  • Ensure that your company operates 24 hours a day, 7 days a week. This is great for customers who don’t fit the typical 9-5 pattern. 
  • Promotes long term cost savings for the company 

Summary of the digital marketing trends in 2022

All of the above trends that we highlighted above are by no means an exhaustive list. The digital marketing industry is ever-changing, and with 4 months still to go- there’s a lot of things that can alter what will be the ‘in thing’. The most important thing to remember is that an online presence is absolutely crucial if you are to implement any of these trends. 

If you’re a small business, or simply don’t have the time to dedicate to building your marketing strategy, then get in touch with the team here at Ame. Our professional team can help you reach your digital marketing goals.

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