There’s a lot to consider when it comes to web creation, from functionality to great eye-catching design.  It doesn’t end there, either. There’s a lot of things that go on behind the scenes to make your website run smoothly and perform the best it possibly can. Let’s take a look at some things to think about before you jump in head first.

Backend Services (Content Management System / Software)

It’s impossible to develop a great website without a functional programme taking care behind the scenes. If you think of your website as a car, then you’ll understand what we’re talking about! When friends see your shiny new car, they look at the flawless paint job and luxury leather seats. In the world of websites, this is the same as the parts you see on the screen, the bits your user sees directly. 

Without strong backend support, your website won’t be able to fully ‘wow’ your guests. Similarly, a great looking car without an engine is well… useless! 

Branding in web creation

Branding is important to every business, It’s who you are. The design and placement of your brand logo contribute to a viewer’s overall opinion. A Professionally designed logo successfully catches the customers eye and provides a clear picture of what your brand stands for. 

A Colour scheme is also important when it comes to branding your web creation. You need to ensure you’re using your distinct brand colours, whilst also ensuring the text is still easy to read and it doesn’t look too busy on the page. 


When thinking about functionality, there are a few things to consider. Firstly, is the website functional in the literal sense? Broken links and loading issues are a big no no. Are your site’s security features adequate for your business needs? 

In addition to these operational issues, it’s important to view your website’s features from the user’s point of view. Are the contact forms, surveys and customer feedback sections working properly and are they easy to use? If any of these things aren’t working as they should, it could easily be all it takes for a customer to leave your website. 


If a website is confusing and difficult to navigate, your customer may leave and never return. To increase the efficiency and appeal of your site’s navigation, conduct an in-depth site review as if you are a new visitor. 

One way to improve a visitor’s ability to navigate your site easily (and also help search engines crawl your site) is to add a site map. What’s more, streamlining navigation by eliminating unnecessary or underperforming pages may decrease the load time and increase the quality of your brand’s online presence. 

Call to action 

Placing calls to action on your website encourages customers to contact your business directly. A friendly suggestion, such as ‘contact us today!’ shows that you are a real business, run by real people who want to build a relationship with your customers. 

It’s important that calls to action are appropriate for the visitor’s level of engagement with your company. If they’re just discovering you, invite them to subscribe to your mailing list for updates and news. If they’re already a loyal customer, perhaps they might want to take part in a loyalty reward programme? Regardless of what you’re asking visitors to do on your site, always include a CTA at least once on each page. 

An active blog 

An on-site blog is a great way to boost your SEO efforts and keep your customers informed all in one. Featuring a blog is a great way to connect with your audience, especially if your blog posts encourage readers to interact. Keeping your blog regularly updated with fresh, engaging, helpful content- this, in turn, helps your brand become a trusted resource within your industry. 

Here at Ame Social, we can write professional and informative blogs for any industry. Whether you need weekly, monthly or bi-monthly articles, we can write engaging content, that’s sure to boost your SEO and increase readership. 

Mobile-friendly design 

Statistics indicate that the use of mobile phones to undertaken online searches has increased significantly in the past 2 years. In fact, mobile accounts for approximately half of all web traffic worldwide! 

To make sure you’re reaching these users, you need to make sure your website is optimized for mobile. For small businesses, you can choose a responsive design, capable of adapting to any device. 

The takeaway 

There is so much more that we could write about when it comes to effective web creation. Here at Ame Social, we have a number of professionally designed websites in our portfolio to demonstrate that we know our stuff. If you’re a small business looking to build a new website from scratch or feel like your existing one needs an upgrade, then please get in touch with our team by calling 01752 746890 or by getting in touch here.