Instagram is no longer a photo-sharing app- according to Adam Mosseri, the head of Instagram. Quite the statement but hold your panic, it’s not as dramatic as it sounds! Let’s take a look into what was said about the Instagram update, and what it could mean for businesses using the social platform for their marketing.
What Was Said?
In a video posted on his Instagram and Twitter accounts, Head of Instagram Adam Mosseri explained that the company is looking to lean into entertainment and video, after seeing the success of competitors such as TikTok and Youtube.
The message that Instagram is sending is clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos. At the moment, though, it’s vague as to how Instagram plans on doing that — and whether it’ll be improving and innovating on features popularised by apps like TikTok or just making something with a few Facebook-y tweaks.
What Will The Instagram Update Change?
Instagram is focussed on new experiences in four key areas;
- Creators: Instagram is implementing ways for individual creators to make a living.
- Videos: As video continues to grow across all platforms, Instagram hopes to lean into video more than they are already.
- Shopping: Much like video, online commerce has accelerated during the pandemic. Instagram is exploring new ways to improve shopping in the app.
- Messaging: As conversations online shift towards private messaging and away from feeds and stories, Instagram are looking at how users connect on the platform.
Among these four areas, Instagram will also be experimenting with their recommendations spaces, to help users find interesting content from those they aren’t yet following. The first new addition includes a topic feature that lets users filter recommendations by a certain genre. Over the coming months, Mosseri says they will be experimenting with how to embrace full-screen, immersive, entertaining and mobile-first video on Instagram more broadly.
How Will This Affect My Business?
At this point, it’s hard to tell. Instagram won’t be banishing photo posts, so don’t worry if you’re yet to set foot into the world of video. However, it’s good to take this as an opportunity to learn something new, and it’s always good to be prepared right?
What Can I Do To Prepare?
If you’re nervous about posting a video or showing your face in front of the camera, stories are perfect! They are temporary, so serve as the perfect practice space to post short and snappy videos for your followers.
Once you’re feeling confident and you’ve had a good response from stories, it’s worth posting a video to your feed. Generally experimenting with content is a great way to see what your customers respond to.
What are people saying about the Instagram update?
Scrolling through the Twitter replies, it’s hard not to notice the number of unhappy people. The general consensus seems to be that people go to Instagram for photos, if they wanted videos- they’d just go to TikTok. People don’t like the idea of being shown something new, they say they follow certain pages because they want to see that content in their feeds.
Instagram clearly have a reason for this change, whether it’s data-driven or simply a desire to switch things up and rattle their competitors. It will be interesting to see how these changes roll out over the next couple of months.
Let us take over your socials
If you’re already struggling to keep up with your digital marketing, this news will no doubt have added just another thing for you to think about as a business owner. Here at Ame, we can manage your social media accounts effortlessly. Our team of professional designers can create engaging photo and video content that’s on-brand and on-trend. Get in touch now to see how we can help > [email protected] or find out more about our social media management here.