If there’s one thing we know about small business owners, it’s that they’re incredibly busy people. Whilst many small business owners recognise SEO as an important marketing tool, most just don’t have the knowledge or time to be able to execute everything that needs to be done. Let’s take a look at why SEO is an absolute must for a growing small business. 

SEO benefits for small businesses 

For small businesses specifically, SEO can be a very powerful tool. Here are some recent statistics highlighting the benefits that SEO can bring;

46% of all Google searches are looking for local information. If you’re a small business trying to reach customers in your area, SEO enables them to find you first. 

97% of people learn more about a local small business online than anywhere else. 

75% of users never go beyond the first page of Google search results. Showing up on the first page is critical, but it also takes work. 

Build your website with the best SEO practices

One reason small businesses struggle with SEO is that their website isn’t built with search in mind. Of course, your site may look fab but if it’s not structured correctly, you can lose out on a significant amount of search traffic. 

It’s important to create your site with a solid structure, so search engines can properly crawl and index your pages. If your website has already been created, take some time to look at it through fresh eyes or get in touch with us for an SEO audit! 

Quick and easy things you can do to help;

  • Clean up any broken links pages (404) that don’t work anymore
  • Make sure your website is mobile-friendly 
  • Make sure you can get to your important pages quickly and easily. 

Prioritise keywords

Keyword research is the second most important key to creating an effective SEO strategy. You want to make sure your website is ranking for the search phrases that people would use to find you. The higher your website ranks for relevant keywords and phrases, the more likely you are to be discovered by new customers. 

But beware: repeating keywords can only help boost SEO so much before it starts reversing. Too much repetition can affect the readability of a piece of content. Google also tends to flag websites for keyword jamming. Make phrases fit and make them natural.

Optimise the metadata for your pages 

The next step for search engine optimisation is to make sure all of your primary landing pages are optimised for the keywords you discover. In other words, you must optimise your titles, meta descriptions, and bodies of text for each page to include these words naturally wherever possible. It is also important that your meta description doesn’t exceed the length at which Google begins to truncate them in the search results. 

Create a content calendar for consistency 

Content is another important factor when it comes to SEO. Content helps you climb the ranks, but it has to be consistent. You can’t just publish a blog post every once in a while and hope traffic pops up. You need to show Google you have authority in an area by publishing consistent content around a precise range of related keywords and topics. Before embarking on an SEO campaign, it’s important to spend time building out a calendar so you know exactly what to post and when. 

Create a more user-friendly experience 

One of the main benefits of SEO for a small business is it creates a faster, smoother and more user-friendly experience for your customers. Yes, in practice, SEO is about optimisation for search engines, but the bigger picture is so much more than that. User experience is key when it comes to converting your potential customers into sales- you want them to enjoy browsing through your website.  

Well-structured, clean and uncluttered websites convince a visitor to stay longer, increasing page views and decreasing bounce rates. Similarly, relevant content (sales pages and blog articles) keeps your readers happy as you’re giving them something useful, solving answers to their questions and helping them to find exactly what they’re looking for. 

How do you know SEO is working? 

One of the best things about SEO is that it’s easily measurable. With a tool like Google Analytics, you can find out who is visiting your website, how they are getting there and what they are doing when on your site. For example, if you notice many visitors are finding you through a particular search term, you can then use this keyword in more of your content going forward. 

To Summarise 

To thrive and survive in the online world today, you need SEO. Whether you have a local business with a brick and mortar presence or you are a niche company with a specific audience, you will no doubt fail without SEO. There is no need to start big, and a successful strategy takes time. If you’re not sure where to start or would like a helping hand, then get in touch with our team by giving us a call on 01752 746890. We have a proven track record of successfully getting small businesses to climb the Google ranks, is yours next?