There are so many digital marketing strategies, sometimes it can be overwhelming knowing what and when to prioritise. Here at Ame, our bespoke digital marketing approach is tailored to a specific business goal, making it easy for you to understand what you’re doing, and why it’s being done. Let’s dive a little deeper into how it works.
Whether you’re a new business, launching a new product or service, or simply wanting to dominate the organic search results for high-quality traffic, we can build a strategy and execute the campaign with proven results.
How does it work?
The process is split into three separate stages. Stage 1: project scope. This is where we take a closer look at your business to understand how it works and what makes it tick. Stage 2: Roadmap and execution. This is the part where we lay out what we’re going to do, and how we’re going to do it. Stage 3: Reporting and next steps. Once the roadmap has been executed, we compile all results and look at how this can help your business in the future.
Step 1: Project Scope
To understand how we can help your business to thrive, we need to first understand who you are and where you sit within the industry. We take a close look at how you are performing currently and how this compares to your competitors within the same sector. What social channels work well for your target demographic? What content currently gets the best engagement?
Audience research is a key element of any digital marketing strategy. To truly succeed it is imperative that you understand who your target audience is, what they want and ultimately, how to give it to them. We look into where your customers are located, what their age range is, what their likes/ dislikes are and come up with a bespoke demographic profile personal to your business.
Step 2: Roadmap and Execution
With the research phase now complete, we then lay out the roadmap of deliverables. With this, we can work on the chosen campaign, constantly referring back to the research we conducted in phase 1 to make sure we’re on the right track.
The basics of the roadmap include choosing which services are right for your business goals. Do you need social media management? Perhaps your website needs a revamp or your SEO strategy needs strengthening.
Here at Ame, we have a team of professional graphic designers, who work closely with our SEO team to create bespoke content that packs a punch. If your goal is to launch a new product, we can help achieve this through high-quality graphics, animation or video depending on which works best for your business.
Step 3: Reporting and Next Steps
With the campaign coming to an end, we compile the results and create a comprehensive report. This includes the key learnings we found during the campaign that can be useful for future projects and next steps.
We highlight areas that performed well and could be opportunities for future campaigns. We can also tackle any areas that didn’t perform as well as expected and optimise further if needed.
Start Your Digital Marketing Approach Today
If you’re a small business looking to take your marketing efforts to the next level, but just don’t know where to start, then please don’t hesitate to get in touch with our professional and friendly team, who can talk you through everything we’ve outlined above in simple and easy terms.