WordPress accounts for over 39% of ALL websites currently built on the internet. As it’s so user-friendly and allows a diverse range of plug-ins to further enhance the user experience, it’s no wonder businesses are choosing this platform to help them go live. One of the trickiest parts of launching a new website is getting the word out. So, in this week’s blog, we’re going to look at the best digital marketing plugins for WordPress to help your marketing efforts really take off.

Why are WordPress plugins useful 

Did you know, there are over 50,000 plugins available at this moment in time to help enhance your website?!

Plugins are the building blocks of your WordPress site. They bring in important functions to your site, whether you need to add contact forms, improve SEO, increase site speed, create an online store, or offer email opt-ins. Whatever you need your website to do, can be done with a plugin.

Digital marketing plugins 

One of the trickiest parts of launching a website is its digital marketing, and so naturally there are a variety of WordPress plugins that aim to take care of this for you, from a simple helping hand, all the way to full automation. Now it’s important to say that Digital Marketing does not stop at sharing posts on social media. There are hundreds of aspects that plugins can help with;

  • Lead capture
  • Search engine optimization
  • Website visitor behaviour observation
  • Optimizing registration form
  • Analytics
  • Data visualization

Let’s take a look at our favourites below. 

WooCommerce Mailchimp

Did you know that you can integrate MailChimp with WooCommerce? WooCommerce MailChimp makes this possible. With this integrated plugin, you can easily optimize MailChimp for your online store. The plugin allows you to set up MailChimp subscriptions for your customers, you can streamline your workflow and send those digital marketing campaigns to your customers without hassle. Also, you are provided with the opportunity to network or connect with like-minded people via the plugin’s “opt-in” options.

WPForms 

WPForms helps with the creation of contact forms, newsletters, and other web forms needed to gather useful information from your audience or customers. With this plugin, you can easily create web forms, in line with your needs and your target audience.

Apart from form creation, it also provides signature inclusion, custom captcha, spam protection, logic-based form fields and many more. You would be happy to know that it can be integrated with PayPal and Stripe to create payment collection forms.

Optinmonster 

OptinMonster is a WordPress plugin that specializes in pop-up building for email list growth. A growing email list is one of the ways you can easily measure the success of your digital marketing efforts. 

Capturing leads consistently is vital to the marketing and growth of your website. OptinMonster makes that possible with high-conversion pop-ups. It lets you create pop-ups for specific moments of visitor interaction.

For example, you would be able to create exit-intent pop-ups, pop-ups to returning visitors, pop-ups to visitors who have viewed certain pages, visitors who have scrolled to a specific point in your page and many more.

SEO plugins 

SEO is a key aspect when it comes to your digital marketing efforts, so it makes sense to utilise any plugins available. Good thing there are plenty to choose from! Here are our top picks;

Yoast

If you know anything about SEO, you’ll know about keywords. Yoast is a great all-round tool for the main SEO elements with content, and it adds a Yoast SEO meta box on the post edit screen. This essentially allows you to add a meta title and descriptions to your blog posts. It also allows you to choose a focus keyword- after which it analyses your post content against this chosen word and assigns it an SEO score. Yoast recommends steps you should take to improve the score, as well as ways your content is performing well.

WP Smush

It’s common knowledge that slow loading speeds affect your SEO efforts. WP Smush is a great tool for bulk compressing and resizing images. Compression means reducing the image file size without affecting the quality… because no one wants fuzzy images. Doing this manually is tedious and time-consuming, so a plugin like WP Smush will save you time, whilst also doing wonders for your SEO. 

Site Kit by Google

Site Kit is a WordPress plugin developed by Google. It provides you with an easy solution for the integration and management of Google’s website performance and analytic tools from a centralised location in the WordPress dashboard. 

The biggest draw to Site Kit is that it allows you to view basic analytic data while logged into your Content Management System (CMS). Many digital marketing agencies and website owners are already viewing data from Analytics, Google Ads, AdSense, and Search Console, but many novice users don’t understand how to use those platforms. Site Kit brings all the data together in one place! 

How can we help?

If you’re a business with a WordPress site and you don’t think it’s reaching its full potential, then please don’t hesitate to get in touch with our team. Our professional and knowledgeable SEO team can perform an in-depth SEO analysis to see where your website can be improved. Give us a call on 01752 746890.

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