seo plymouth done correctly here

As a small business, SEO is absolutely crucial to getting your foot in the virtual door of online marketing. In this week’s blog, we’re going to unpick the importance of local elements, and why it’s a key factor in encouraging customers to shop with you. 

 

So what exactly is local SEO?

 

Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. 

 

If your business has a physical location, or serves a particular geographical area, then you could benefit from local SEO. 

 

Did you know, 76% of consumers that search for something local on their phones visit a store that day? This statistic shows that this channel clearly makes up a big chunk of the SEO world. If you can get your business in front of these searches, there’s a good chance they’ll be walking through your doors! 

 

How does local SEO work? 

 

When someone searches for something on their phone, Google scans through it’s index to provide the person with the best matches to their search. What makes local SEO so unique, is that Google uses a different set of ranking factors to rank the local search results. These include;

 

  • The location that the person is searching from 
  • NAP citations (name, address and phone number) 
  • Presence of Google My Business listing 
  • Keywords used in Google My Business Profile 
  • Validity of online reviews 
  • Number of ‘check-ins’ at your location 
  • Number of shares on social media
  • Google Maps star rating for your business 

 

What is the ‘map pack’? Plymouth SEO Example

 

Writing blogs is hard work… I need a coffee! Let’s search for ‘coffee shop Plymouth’ and see what comes up. 

 

plymouth seo working for local businessesrankings for seo plymouth coffee

 

As you can see, there are two distinct search result sections. The ‘Map pack’ basically gives you your best three options, based on the bullet points outlined above. The rest are the organic search results based on regular SEO. According to one study, 33% of clicks go to the local “map pack” results, with 40% going to the regular organic results- it’s clear that your focus should be evenly spread. 

 

Local SEO keyword research 

 

Unlike blogs, when it comes to keyword research for local, you don’t need to be finding new ones all the time. Spend some time finding strong keywords that people would use when searching for your business, and stick with them. 

 

Here at Ame Social, we offer this as a service to local businesses, so we would look at optimising our site around keywords and topics such as ‘SEO Plymouth’.

 

You need to think like your potential customers and what they would search for to find you online. The lingo you use to describe your business and services might not necessarily be what your customers would say, so try to use specific words and remember to target your location. 

 

Google My Business Account

 

Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent

 

Do you have a Google My Business account? Whilst your website is extremely important when it comes to getting your business out there, Google My Business does wonders when it comes to ranking locally. 

 

Consistency is key if you want success. Not only should everything on your profile match your website, but it should also match your NAP citations around the web. Google wants to see consistent information to show that you’re a legitimate business, so if your website has an old office address and your GMB has the updated one, that’s a huge red flag for SEO.

 

Local Link Building 

 

Most local businesses have a relationship with other businesses in the area. Think about businesses that you associate with and how you can gain links on their website, and perhaps offer a link for them in return. A great way to do this is a local directory, local events or local calendar with business links and their NAP citations. 

 

You can also gain links by approaching your local chamber of commerce, or sponsoring a local event- the possibilities are endless, you just have to get creative! 

 

Let’s round it up 

 

Here at Ame Social, we love to help small businesses thrive. We understand that as a small business owner, you simply don’t have the time to be searching for keywords and optimizing your Google My Business account. That’s why, we have tailor-made packages bespoke to your businesses needs.

 

 

 

 

 

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