The need for mobile-friendly website design has never been more important. With so many people scrolling endlessly on their phones, you need to be harnessing that potential audience. Recent research has shown that more than half of all digital traffic comes from mobile devices and through mobile apps, so let’s dive deeper into the importance of mobile-friendly web design.

What is a mobile-friendly site?

A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone or Android as well as your iPads & tablets. Also known as responsive web design, these website designs will “respond” to any device or display. 

We said it above but we’ll say it again- recent research shows that more than half of ALL digital traffic comes from mobiles. This is of course going to give and take based on your industry, but on average you can see anywhere from 25-60% coming from mobile. Even at its lowest, is 25% a figure you’re comfortable ignoring?  

Google wants you to have a mobile-friendly site 

Google prioritizes mobile-friendly websites over those that are not in mobile search results. The Google algorithm change that occurred in 2015 tweaked the way Google displays mobile search results. Websites that are optimized for mobile rank better than those that don’t.

You can reach more customers, faster

People everywhere use mobile devices to do almost everything. The reason? It’s fast and easy! Consumers in every industry want to connect and get what they’re looking for quickly. If you’re not optimized for mobile, you can’t offer your customers immediate service.

Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better, customers won’t have to hunt for your site or type in the exact URL to find it – they can just perform a search to find you quickly and easily.

You can lose customers by NOT having a mobile-friendly site

Have you ever stumbled on a website that isn’t mobile friendly? Chances are you have. Picture it: You’re out and about, checking on a restaurant’s menu before deciding whether to book. You have to pinch and zoom to even see the text. If your fingers are any larger than a small child’s… chances are you’ll end up tapping on the wrong link! Not a good scenario for anyone involved. 

Believe it or not, many smartphone users won’t even put in the effort to browse through a website that’s not formatted for mobile, and why should they? They’ll be much better off heading back to the search results and finding a restaurant with an interactive menu. 

Okay, so how do I get one? 

Websites formatted for mobile devices have certain characteristics that make them successful. Large bodies of text are cut down to only the most essential information, complex effects are simplified and buttons are made larger to avoid the risk of pressing the wrong one. 

This is all easier said than done, so it’s best to call in the professionals. Here at Ame Social, we have a wealth of experience when it comes to slick, professional and engaging web design for both desktop and mobile devices. Take a look at our website design services, or get in touch with us to have a chat > 01752 746890.