Is your blog living up to its full potential? Regular blogging can have a great knock-on effect when it comes to SEO and website rankings for your business. Relevant content that’s posted often can boost your online presence dramatically, but of course, there are ways to do this effectively. Let’s break it down…

So what exactly is SEO?  

SEO or Search Engine Optimisation is the process of gaining more traffic to your website through organic search engine results. The big idea is to drive quality visitors to your site, who are genuinely interested in the products or services you offer. 

All search engines use algorithms (a fancy word for maths) to decide what they think is the most relevant content for their users, so it is up to you as a business owner to make sure you climb to the top of that page!  

How Does Blogging Help With This?

Blogs have all kinds of benefits for your business. They can increase awareness, give you a platform to share your knowledge, expertise and let your personality shine through by sharing something you’re passionate about. Not only are they great for engagement, but they are also jam-packed full of keywords, which further drive people towards your site. 

Regular blogs also keep your website fresh and up to date with relevant content. No one wants to stumble across a website that hasn’t been updated in years – it will only make potential clients lose trust. Google also doesn’t want to serve its users with outdated information, so blogs are a sure-fire way to keep this from being a problem! 

Keyword Strategy 

Keywords are essentially words that best describe the content of your page or posts best. It is important to make sure that your headings and text contain words that are relevant to what you offer, and what you want people to search for! There are some useful tools available online such as Keyword Keg. 

Blogging is a great way to fill your website with these relevant keywords – if it’s done in a way that is user friendly. It’s all well and good making sure Google picks upon them, but the ultimate goal is to attract genuine customer interest. If they can’t read the blog content with ease, then you’re probably overdoing it. 

Titles and Headings 

Search engines use titles and headings to figure out what your blog is all about. These areas are great opportunities to use your primary keywords! But remember to include it in a way that makes sense so you don’t confuse your target readers.  

Blog Content-Length 

Unfortunately, there is no magic number when it comes to an ideal word count for SEO; but it is always better to focus on quality over quantity. There are benefits to writing both short and longer blog posts for example; shorter blogs are much easier to create on a regular basis, but there are fewer opportunities for keywords. Longer blog posts on the other hand – mean users will be on your website for longer if they are interested, but you risk losing engagement if the content isn’t strong. 

Internal Links 

Inbound links in your blog posts will help keep visitors on your page. If you are talking about something you’ve elaborated on elsewhere on your website, create a link to it! This also helps to show search engines the relevance and validity of your content. 

Similarly, sharing links to your blog posts on your social media platforms wherever possible will further boost your SEO potential. Backlinks (links from the website to the website) are an important thing to factor in when it comes to your website rankings.  

Let Us Do The Hard Work For You! 

We understand writing regular blog posts can seem time-consuming when you’re busy running a business – so let us take the stress away! If you would like to know more about our SEO services, head straight to our website, or get in touch via [email protected] or by phone on 01752 746890.