Social Commerce, as you may have guessed, is a very clever mix of both social media, and e-commerce. It’s the process of selling your product directly on your social media platforms.
Shopping is and always has been a social experience. Given the recent changes in the last year (we’re not mentioning the word that starts with C and ends in – ovid!) we’re seeing a shift to e-commerce being accelerated by at least 5 years. According to research undertaken by GWI in 2020, 85% of people globally are shopping online with 43% saying they expect to shop online more frequently after the outbreak is over.
So, it’s no surprise that social media platforms have been offering up tools for brands and consumers to make the process of shopping through social media easier.
What Does Social Commerce Mean For Small Businesses?
It makes sense to shop where your customers are. Instead of waiting for them to come to you (like a physical shop) put your products right in their hands- literally!
If you already have a business page and you’re looking to increase your social media presence, then social commerce will help. Research shows that 60% of Gen Z’ers use Instagram to discover new brands.
Perhaps the best reason to experiment with social commerce is the fact that it has a low barrier to entry. It is completely free to create a social media account, which you can then grow an engaged community, and sell your products to that community.
You use your Facebook Business Page to share news, connect with your followers and show off your services. Why not add some product sales to the list?
Facebook Shops are customizable. You can choose which collections or products to feature, and customize the fonts, images and colours to match your brand. There are options to import an existing bank of products from your website, or you can create one from scratch!
One nice feature of Facebook shops: you can create a test shop to learn more. Here, you can add items, manage orders, and even test out the customer experience.
Instagram Shops allow you to buy products featured in your photos and videos from anywhere in the app. Think of Instagram as a virtual mall- you can browse new shops, chat with your friends, be entertained, find inspiration and purchase products… All in a few clicks.
Business profiles can create a custom storefront page that acts as a collection of items for sale. Each product gets its own detail page, with pricing, images, and a detailed description.
There is one catch though! You do need to set up a Facebook Shop first. Your Instagram Shop will be pulling the data from your Facebook catalogue.
Let Us Help You
To create good Social Commerce, you’ve got to remember the ‘Social’ Part! There’s no use in creating a social shop and then forgetting about it, expecting customers to find it themselves.
Here at Ame Social, we understand that small businesses don’t necessarily have the time to dedicate to their online marketing. This is where we come in! Ame Social is a digital marketing agency in Plymouth that can do all of the hard work for you, leaving you more time to work on other, more practical areas of your business.