To finish off our trilogy of trends blogs, let’s discuss one of the most important aspects of your business, your own custom website. Having a website is key in this day and age, especially during this global pandemic forcing a lot of people to stay in their homes. 


Without a website, you are missing out on a huge influx of customers, sales, and leads. But another key aspect of a website is the design, a poor website design will deter an audience rather than attract them. We have the ability to track bounce rates on any website we build, meaning we can see how quickly people leave the page after visiting. 


We have collected a few trends that we feel will dominate website design over the coming months and beyond. Let’s go through them now.


Dark Mode



Do you ever change your phone settings to dark mode? Why do you do this? Probably because it’s easier on the eyes, allows key elements to be more visible, and for many, it just looks better than white. Instagram, Twitter, Facebook, and Apple have already offered a dark mode option to their websites and more websites and utilising this feature, or at the very least opting for a darker colour palette if their website suits it. The dark mode also has an advantage for mobile phones as it uses less battery power to run due to the dimmer colours. This has the potential to allow customers to stay on your website for longer!


Abstract Shapes


More and more website designs are incorporating vector shapes into their designs as they can be utilised in a wide variety of ways. This includes:


  • Making your buttons into unique shapes like hexagons or triangles to help keep the page interesting and allow specific buttons to be more prominent than others.
  • Having shapes overlapping imagery to add a modern touch to your content.
  • Shapes used to break up sections of a website rather than harsh lines or boxes.
  • Symbolising nature, smooth skin, rivers, and more with clean, organic shapes.


These are just a few examples of how simple shapes can aid your website, and we are excited to see how our team and others re-invent these elements for different websites in the future.


Horizontal Scrolling


Want to capture someone’s attention the instant they arrive on your website? Wake them up by making your website scroll horizontally rather than the traditional vertical method. Horizontal scrolling can be a great way to present a storyline, process, or gallery, and will help your website stand out from the crowd with its unique approach that will say a lot about your brand and how they like to push boundaries and think outside the box. This feature does not have to be site-wide but can be a great feature for a specific page like the aforementioned gallery idea.


Custom Cursors


Custom cursors may seem like a product of the early 2000s where every school student was downloading custom cursors and showing off their new glittery pointer to all the class, but it can be a great feature for your site that brightens your customer’s day and makes them instantly associate fun with your brand. 




Imagine going on to a football or shoe-based website and having a boot cursor so it looks like you are kicking the links? Pretty neat, huh? Just a small touch that can go a long way to giving your website and brand the edge over your competitors. You want to be leading the pack, not following behind.


Chatbot Integration


It’s a fact of life that most people would rather find answers to their questions online, rather than having to talk to someone over the phone. As well as having FAQs on your website, adding an integrated chatbot is a fantastic way to add a personal touch to your website and speed up customer satisfaction and sales generation. 



Chatbots appear on the bottom right of your screen as a little speech bubble, they can either be clicked to activate or open up automatically depending on preference. These chatbots contain a range of commonly asked questions provided by the website’s owner, and once clicked the chatbot will generate the answer that is again provided by the website owner. This saves the need to phone up customer service, but should the question they are looking to have answered not be featured, the chatbot will convert into a real chatroom with a member of your team, allowing you to do the rest and seal the deal.


Microinteractions and Animations


Clicking buttons are a common aspect of browsing a website, but what if the button icons had a little animation when hovered over? Microinteractions are great ways of adding interactivity to your website without being over the top or in your face. They are modern, clean, and can persuade people to check out pages they wouldn’t think to view due to their curiosity of what interactive elements await them.



Animations are also becoming more popular due to the growing number of sites offering free backlogs of transferable animations for use on any medium including social media marketing, websites, and video creation. A favourite asset website for us is LottieFiles. They have a catalogue of animations for almost any occasion and theme, with the ability to customise their colours, remove backgrounds, and speed up the overall website development time.


Another great idea for animation incorporation is to spice up your clothing showcase! Most clothing websites include a range of photographs of their models wearing the brand’s clothing. But what if instead of a range of images of the person at different angles, why not have some animated GIFs or videos showing them turn around.  





Websites have come a long way in a few short years, and they are only going to get more advanced and consumer-friendly. We can design you a bespoke website design that takes your brand to the next level. If you are interested, get in touch with us via email [email protected] or call us on 01752 746890.