Twitter is always trying to evolve and make the public conversation stronger, and their latest feature to help improve their social platform is called “Fleets”. Fleets are Twitter’s answer to Instagram  Stories. Before Fleets, any content that was published to Twitter would remain there for as long as your account is active, tweets, pictures, videos, you name it. According to Twitter, many people found tweeting to be too uncomfortable due to it being public forever along with the ongoing pressure to rack up retweets and likes.  

WHAT ARE “FLEETS”? 

Instagram had a similar issue with many users feeling demotivated or depression due to not getting many likes or shares on their posts, and tried to fix the situation with stories and by removing the number of likes on a post and only saying “Like by {NAME} and others”. Twitter’s response was to follow in Instagram’s footsteps by introducing their own version of Stories.  

With Fleets you can: 

• Write a tweet. 

• Share someone’s tweet and react to it. 

• Record and post a video. 

• Take and post a photo. 

This content will be located at the top of your follower’s home feed and on your full profile for 24  hours, before being unavailable, creating a low-pressure way for people to talk about what’s on their mind.  

“Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more  comfortable joining the conversation – we saw people with Fleets talk more on Twitter.” 

Fleets, as well as Insta stories, help people feel more comfortable sharing casual, “fleeting thoughts”,  and content that perhaps wouldn’t fit in with their regular content. 

Artists use stories and fleets to post their day-to-day life content and use their feeds for their artwork. Businesses can use fleets to show the behind the scenes of their brand, any updates or sneak peeks and basically any content they want that they feel has no reason to be a permanent stay on their main feed. By using fleets you can keep your audience engaged with your brand and the more engagement it sees, the more potential sales, shares, and the more regularly your content will appear at the top of your audience’s home feed. 

HOW TO SEND A “FLEET”

To share a Tweet in a Fleet tap the “Share” icon at the bottom of the Tweet and then tap, “Share in  Fleet.” Then, add what you think about it with some text or emojis. Twitter states that stickers and live broadcasting will be available in Fleets very soon. 

FLEET FACTS 

Here are some quick-fire facts about Twitter’s new feature, from their help page:

• Replying to a fleet starts a conversation in their DMs. 

• They don’t get Retweets, likes, and are not open to public replies.  

• A Fleet can include text, videos, GIFs, or photos. People can reply to your Fleet by tapping on  Send a Message or the emoji icon at the bottom of your Fleet.  

• If you have open DMs, anyone can react to your Fleets. If you have closed DMs, only people you follow can react to your Fleets. 

• People with access to Fleets can see your Fleets in two ways:  

• If they follow you, your Fleets will appear in the new bar across the top of their Home timeline.  

• Anyone who can see your Tweets can view your Fleets from your profile by tapping on your profile photo. 

• If you protect your Tweets, your Fleets will also be protected. 

• To delete a Fleet select Delete Fleet and it will remove the post. 

It should also be noted that Twitter keeps a copy of all sent Fleets for a limited time after they expire or are deleted. This is because if a fleet is reported by yourself or others, Twitter needs to be able to review the content in order to enforce any action if the content violates their rules. 

We hope you liked this little breakdown of Twitter’s newest feature. We can’t wait to see what content you create with this platform and if you require any graphics made for these posts, get in touch with us and we will be happy to help. [email protected] +44 7496 088297

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