Twitter is the trendiest social media platform and the home of hashtags. If you want to know what’s going on in the world at this very moment, Twitter is the place to be. Most of you are probably using Twitter on a daily basis, but are you using it for business or personal use? You might be missing out on a huge opportunity to increase your business’s reach.
Twitter is more complex than what is seen on the surface, so we’re here to give you a brief breakdown on the ways Twitter can benefit you and your business.
1. What’s Trending?
Twitter is a forever growing platform, with thousands of conversations happening all the time. There is an average of 6,000 Tweets every second, with most of them discussing the latest world trends. By researching these changing trends, you can direct your business to either follow these trends, or start your own. Either way, you will be learning more about what your audience likes to talk about and follow, so you can push your brand in a similar direction.
“Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods and mindsets? It’s all there on Twitter and these insights can help brands do all sorts of things from launching new products or services to improving the ones they already have. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”
Joe Rice, Twitter’s EMEA Data & Enterprise Solutions
One of the tabs you might be overlooking on Twitter is “Explore”, which provides you with a list of topics and hashtags trending near you and are based on what you like. By going to the “Trending” section, you’ll see what people are everyone is talking about today, in ranking order of hashtag usage.
2. Build brand personality and awareness
Twitter is more about socialising through tweets rather than posting one message and waiting for the shares and likes to flow in. By engaging with your audience, you can build a stronger relationship and add a personal touch to your brand, removing the corporate image.
As can see with the Twitter account for the video game Fall Guys, engaging with the community is top priority and helps the brand feel more like a friend who also happens to have a cool game to play, rather than a corporate machine trying to be down with the kids.
This difference is achieved by using a tone that aligns with your brand voice and personality, and doesn’t try to force itself to be something it’s not. Twitter have this handy Organic Tweets starter kit worksheet if you are just starting out and need a kickstart to this process.
Another benefit of talking directly to your audience is that by replying to one of their tweets or mentions, your reply might show up in their follower’s feeds and introduces a whole new audience to you and your brand.
Although this is Elon Musk, you can see what we mean in regards to brands replying and getting traction for it. The account manager for the Overwatch video game’s Twitter page decided to reply to a tweet from Elon Musk and actually received a response referencing a mechanic of their game, suggesting Elon is an avid fan of the franchise and causing hundreds of retweets and mentions because of it.
3. Multiple Account Possibilities
A lot of brands have to provide customer support on a regular basis, and this is mainly done via their websites through an enquiry form or email. But with Twitter, you can talk directly to someone almost instantly, which leads to a lot of people using the platform to yell about their issues, causing the feed to be full of complaints and questions. Most just reply to these queries on their main account but a few have created their own dedicated support accounts to answer everyone’s questions in one place, without it messing up their main account’s flow or image. Using Fall Guys as an example again, when their game launched, they encountered multiple server issues due to so many people wanting to play it, so because of this they created the “Server Owl” account to reassure people and provide updates on the state of the game. This is a little thing that can have big benefits to your overall brand image.
Hopefully no you have a clearer understanding of Twitter and how it can aid your business for the better. If you are in need of digital marketing material such as graphics for your next batch of tweets, get in touch today!