Social media has come a long way in such a short amount of time. Facebook purchased Instagram, TikTok and Snapchat were formed, Instagram stories swept the nation, and now Twitter is looking to adapt their platform and make it more accessible for their audience.
“Serving the public conversation means continuously taking steps to make Twitter more accessible – from what we build to the internal programs and policies we implement globally – and this must include people with disabilities.”
– Dalana Brand (Vice President of Twitter) and Kayvon Beykpour (Co-Founder of Twitter)
Back in June (2020), Twitter trialled a new “Tweet your voice” feature.
“Each voice Tweet captures up to 140 seconds of audio. Have more to say? Keep talking. Once you reach the time limit for a Tweet, a new voice Tweet starts automatically to create a thread. Once you’re done, tap the Done button to end your recording and go back to the composer screen to Tweet.”
– From article “Your Tweet, your voice” https://bit.ly/2R1NuRE
This feature allows for messages to be interpreted correctly, and allows people who may be unable to use a keyboard to get their messages across to the world, allowing Twitter to become more inclusive for the disabled community.
The “Tweet your voice” feature is now live on iOS devices worldwide.
Other ways Twitter are changing for the better includes creating two teams to focus on Twitter’s features and products, the “Accessibility Center of Excellence” and the “Experience Accessibility Team”.
The Accessibility Center of Excellence will “set goals, drive progress, consult and partner with groups across our core business functions to help make aspects of Twitter more accessible” while the Experience Accessibility Team will “work within our product org on new and existing features and products, providing resources and tools that promote greater accessibility on the service”
Another feature will be the addition of automated captions to audio and video by early 2021, a feature which has drastically improved YouTube with their video content, even if it is used mainly by people just wanting to secretly watch videos without sound.
If you would like to view the entire article about Twitter’s plan to make their platform more accessible, check it out here: https://bit.ly/3bBmW30
With more features being implemented to all the social platforms month to month, it shows that these companies are listening to our feedback and are actively trying to keep people social and help connect the world. Some features may seem odd to most of you, but there is a small collection of people that are extremely thankful for these opportunities to express themselves, it will be exciting to see what new features they have in store for us in the future.
What features on social media are you most thankful for, and what would you like to see implemented in the future? Let us know down below. If you are in need of some digital marketing services such as content creation for use on social platforms such as Twitter, get in touch on +44 7496 088297 or [email protected]