As COVID-19 swept the globe, many businesses scrambled to handle the situation in their own ways. You could actively see their evolution week by week. First it started with everyone closing up shop, then it changed to setting limits and rules to entering their stores, and then adverts on TV and online started to talk about the current situation and use it to still advertise their brand without actually mentioning the product. One main thing that gained a big increase during COVID-19 was online engagement. With more people starting to stay at home, online engagement via social media posts, ads and online store sales has increased dramatically. Something to be taken away from this pandemic will be that more people will now be accustomed to shopping online where they were hesitant beforehand. With this new and lasting increase in online audiences, businesses are clamouring to capitalise on it. Here are the top trends we’ve noticed in this post COVID-19 world.

1. Intelligent Integration

With people’s necessities and interests changing during this time, marketers are looking to understand their customers even more, through the use of data and specifically placed ads. There are many ways of integration that keep customers browsing for more, or even purchasing more from your business. “Similar items” or “Customers who purchased this item also purchased…” are great additions to an e-commerce store, as it can result in combo purchases, or introduce your audience to items that work well with the product they are looking at. Online reviews and specifications are another great aspect that drive customer interest. There are multiple reviews for face masks gaining attention due to people wanting to know how effective or breathable they are, thus affecting sales.

2. Focus on ROI

Return on Investment (ROI) generating tools such as SEO (Search Engine Optimisation) and conversational marketing are going to see an increase during and post-COVID-19. More people interacting online means a better chance for blogs to be read and links to be clicked, resulting in your website climbing the ranks of Google much quicker. Social media posts that talk directly to their audience should also benefit from more comments and shares too.

3. Digital Marketing Monopoly

There’s big potential for many businesses to fully transition to online mediums and pack up their IRL stores. With this in mind, the need for digital marketers will increase dramatically by the end of the year. The need for digital marketers has already seen an increase, with the vast amounts of “social distance” and “How our business is handling COVID-19 guidelines” posts being needed by businesses to educate their audiences.

4. Business Team-Ups

One way businesses have been surviving this economic downturn has been to form almost symbiotic relationships with each other, and partnering up. This example was before COVID-19 but is a great one to mention. Currys and PC World’s fusion to become one combined store helped save both businesses from going bust, plus made sense to consumers who didn’t want to go to multiple stores for their items, when they could just go to Currys PC World and get practically all of their home essentials in one place. Other ways businesses have worked together has been to use social media posts to encourage promotion of smaller businesses, with a reward of being shared by the business in return. The hashtag #supportingsmallbusinesses trended for a solid few weeks.

Conclusion

Because of the current crisis, many people who were afraid of venturing online have finally made the leap and are looking for where to go next. This is a great opportunity for businesses to market to this audience and help each other out. As this list has shown, this can be achieved through targeted advertising, business collaboration, community engagement and SEO. Now is the time to begin your digital marketing journey. We’re here to help. Get in touch on +44 7496 088297 or [email protected] and let us help unlock the soul of your business.

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