First impressions are everything. Business cards, logo designs, taglines, all the key elements that make your business stand out. Your branding needs to be identifiable, memorable and get across the message or purpose of your business.
With good branding comes good user experience. If a customer comes onto your website or social media account and sees professional, consistent branding, they are more likely to stay and get in touch with you. This is compared to a page or website that is either a mess of styles or has no branding at all.
Let’s go through the different types of branding:
The starting point for branding comes with the logo. This is the icon that symbolises your brand and influences all future content. A logo should represent your business’s ideals and goals. A lot of elements are involved in the creation of your logo. Colour palettes can indicate different types of business. For example, blues, greens and whites indicate health services, whereas yellow and black typically indicates construction. Then there are the icons incorporated in the logo. Sometimes a mascot is used as a friendly face that still relates to the business, like a bird for an air based brand. You can also use icons of objects like tools for a building brand, or beauty products for a nail and hair brand.
Once the logo is created, you can easily whip up a nice business card that translates all the elements from your logo into a physical item. Having the logo on one side and the details of the employer on the other, using the same colour palette and font as the logo results in a professional and simple design that will be sure to make an impact.
Profile Pictures & Cover Photos
Profile pictures are the main images used for your social media accounts. This is literally just your logo fit onto a square canvas, so it’s a simple job. Cover photos on the other hand can have a variety of information on them to aid your business’s first impression. Some people just place their logo on it while others include their various social handles, address or opening times to make it easier for audiences to get the key information as soon as they visit your social platforms.
Brand guidelines are a comprehensive PDF document that showcase the rules associated with your branding. This is great when working with other companies that require the use of your logo or branding materials. These guidelines state what can and can’t be done with the branding, from colour changes to sizing and font use. Having brand guidelines allows for consistency no matter who is using your branding and allows for your content to look like it’s all done by the same person, rather than a mix of designers.
Mascots are a very client dependent piece of branding. Think of the most recent adverts you’ve seen this week, chances are many of them used a cute or relatable mascot to advertise their brand. Meerkats, robots, Italian opera singers. All effective marketing mascots that stick in your head (for better or worse) and help their brands stand out among the rest. Some mascots get so popular that they even have merchandise produced that becomes an incentive for people to sign up to receive an exclusive plush or figure. Heck, the meerkat from Compare the Market got his own published book!
If you are in need of digital marketing or full branding, get in touch today and we’ll help you stand out from the competitors and have a brand image to be proud of.
Contact us on +44 7496 088297 or via email at [email protected]