If you’re just starting out with your business, you might be testing the waters in different areas but not fully committing to any of them. While that is completely understandable, we highly recommend that one of the first things you do to help establish your business is to have a functioning website created. Want to know why? Check out this handy list below.
Having a website oozes professionalism
According to a survey undertaken by Verisign back in 2015, “84% of consumers believe a business with a website is more credible than one that only has a social media page.” Take into account that this was back in 2015, and the online marketing and sales industry has only grown since then. The takeaway from this is that, if a business gave you their contact info and they didn’t have a website offering access to further information about the way they operate, it would come across as shady to a lot of people, and chances are they would rather go for someone who did provide a website link.
Keeping up with the times
In order for businesses to become successful, they have to constantly adapt to the changing landscape. When the world started embracing the internet, so did the big corporations. Not having a website can make you seem outdated and not willing to improve.
Another source of income is always good
If you are a business on the high street, you’ll know that it is a tough place to be. High rental cost, lowering footfalls and more constantly threaten the closure of your store. When the high street giants of old, such as Woolworths and Zavvi closed down for good, they didn’t fully fade away. Instead, they opened an online store and are still operating to this day thanks to the ability to reach a much larger audience for fewer costs. Now, this isn’t to say you should pack up shop on move online completely as it’s always great for customers to be able to see items in person. But having a website allows you to market to audiences you wouldn’t be able to from your high street store alone, and it’s a good fall back if the worst does happen. It can also be a way for customers to view your items before visiting you in person or even be the deciding factor for people to come to visit you in the first place. A regular customer of yours could recommend you to a friend who lives too far away, so they look at your website and order online! Simple!
Everything you want to show, all in one place!
A website can be used for many things, from an online store to a portfolio. So even if you aren’t interested in selling your wares online, you can still use your website as a one stop shop for reviews, walkthroughs, galleries and more. Giving potential customers or clients a nice introduction to your business before fully committing. No more repeating the same information, put it on your website and it’s there for as long as you need!
Having a website doesn’t have to break the bank
Websites can be a costly venture, but for the amount of revenue it could potentially bring you, it’s definitely worth it. But you don’t have to go crazy for your website, you just need one. Even if it’s a single page site with the basics like “Who are we?” “What do we offer” and a contact page, you’re set, and that little change can result in big rewards.
Hopefully, these points have swayed your mind into having a bespoke website created. If you’d like to discuss this further, or learn about our affordable website deals, get in touch via [email protected] or 07496 088297.
We’re here to help with all of your digital marketing needs. Can’t wait to hear from you.