If you went down the street & asked a few businesses what makes them unique, most will tell you things like high quality, affordable, fast, reliable, convenient or experienced.
Whilst these are all fantastic qualities for your business to have, how many of your competitors say they’re able to deliver the same things? Position your business as unique, and you won’t be one of the choices, you’ll be the only choice! Follow these tips below to get you on your way!
Be Honest About Your Products and Services.
Honesty should be your main policy – not just the best one! If for some reason you can’t deliver a project or product by the due date – call and let your buyers know. If your customers catch you not telling the truth, they will lose trust in your business and may even spread negative feedback about it!
Come Up With Something New.
Constantly reinvent! Adopt new technologies and introduce new processes, products, and solutions. Be sure to make use of social media because your buyers will prefer to find you through their phones. Think up attention-grabbing offers & media to help your business stand out from the crowd.
Start a Blog.
Forward-thinking companies know the benefits of blogging (not mentioning anyone in particular!) If you don’t want to be overlooked online & want to share your ideas, start a blog. You could write the content yourself, hire someone to do it or even get a few guest bloggers involved!
Have a unique look for your business.
A brand identity is just like a person’s identity. It has idiosyncrasies and little quirks just like you do. It’s what stops you from just being a clone of your competitors, and helps to build lasting relationships with your audience.
Your brand identity includes everything you use to market your brand, including your logo, marketing material, website, and social media platforms. Your objective here is for your customers to be able to recognise your brand in all your communication—even if you cover up the brand name!
Take some time to think about what sets you apart from your competitors. Did we mention any of the qualities above? Clarify what it is that you do that no one else or very few other people can do. Does it identify with your perfect audience?
When you’re focussing on being unique in what you can offer, always play to your strengths!
If you need a helping hand with anything from social media management to branding, get in touch. We will be happy to advise you & help to make your business stand out from the rest!