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Digital marketing trends evolve more and more as time goes on. The evolution is happening at a very fast pace too, which is why businesses should always be aware of what’s going on. When you know what’s going on, it’s easier to adapt & change with the emerging technologies to stay ahead of the market. It’s important to do so to be able to stay above your competitors, grow your business & be successful! 

 

Be Consistent

Every company should be consistent with its brand presence on social media, website, email campaigns & online ads. That means keeping brands look & feel aligned with your style. For instance, stick to it if you promised to launch a competition or shout out someone you’ve worked with recently. Similarly, colors used with imagery should be in line with brand colors. From the tone of voice to font choice to post frequency and others, maintain consistency in everything involving your brand. This way, you’ll be noticed and remembered!

Staying consistent is easier said than done though! When you own a small business, just keeping the books up to date & focussing on sales performance can take up most of your time! 

There are many tips & tricks we can teach you on planning successful digital marketing campaigns that combine all of your outlets – consistently & well!

 

Customer Experience

This year will be the year of the customer. We’ve seen a huge shift in beliefs about what digital marketing is. It’s not about trying to convince people to buy from you anymore. Instead, providing outstanding customer service has moved to the front line – keeping people coming back for more. When you focus on building a positive business culture and providing great service, your digital marketing will almost take care of itself!

 

Personalization

With the increase in data collection and advancements in technology, we have already been able to have a huge impact on the level of personalized digital marketing we put out there.

Consumers are bombarded with marketing messages from multiple channels to the point where they have stopped paying attention. Traditional advertising has lost its effectiveness, so personalized marketing messages that form a real connection between the brand and the target market are becoming more popular.

 

Live Video

Live video is expected to be worth over £50 billion by 2021. Live video is incredibly popular with consumers, and people spend almost 3 times as long watching a live video than they do watching a pre-recorded video. Video has also become the most popular way for consumers to learn about new products!

 

Âme Social is a full-service digital agency based in the UK, so if you need help with the basics of your digital marketing or getting on top of trending ways of online marketing – please don’t hesitate to get in touch.[/vc_column_text][/vc_column][/vc_row]

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