Voice search optimization has become more important than ever. This kind of search is gaining popularity because let’s face it- it’s so much easier to speak than it is to type!  

According to CampaignLive, 50% of all searches will be voice search by 2020- so, whilst you’re in the process of planning your New Year business goals, perhaps consider adding voice search into the mix! It’s super important to stay on top of your industry, so in this week’s blog- we look at how you can optimize your content for voice search. 

Optimize your website for mobile

It’s always been important to make sure your website seamlessly transfers to mobile, but with most voice searches happening on mobile devices- it’s now more important than ever! Not to mention mobile optimisation also helps boost your SEO. There are a few ways you can keep this simple;

  • Keep your homepage clear and concise 
  • Include a search bar for easy navigation 
  • Keep important features consistent across the site 
  • Keep the font size readable and large 
  • Display only the information and links necessary 

Optimize for question based keywords

Most voice searches include a question such as ‘how-to’ ‘why’ ‘when’ and ‘where’. It’s important to think about the questions your audience would ask to reach your page- and ultimately tailor your content to suit. 

Avoid using jargon in your content 

People use a more natural and conversational language when doing voice searches. This means that your content must first match what the search term is in order to appear on the top of SERP’s. Essentially, the simpler your language is, the higher the chance of your content coming up on voice search results.

Optimize for featured snippets 

Featured snippets are selected results that appear on the top of a SERP, that contains a summary of the content from the page and provides users with a concise and direct answer to their questions, without having to click onto your page. 

Optimizing your website for featured snippets can help you rank higher in voice search. In fact- 40.7% of all voice search answers come from featured snippets alone! Follow these simple steps to help; 

  • Include a question in the heading
  • Answer the question in 30-40 words
  • Use visually appealing imagery 
  • Organize your content in a step-by-step format 

Final Thoughts 

Make 2020 your year and harness the potential of voice search for your business. Super simple fixes like mobile optimisation, keyword use and featured snippets can make a huge difference when it comes to your rankings- all things which you should be focussing on anyway! 

We understand that as an SME time is not on your side, so we are here to take away the stress of your digital marketing. Check out some of our recent website builds here, or get in touch to learn more about how we can help you thrive in 2020.

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