There is absolutely no denying that social media plays a huge role in the vast majority of businesses today. Whether you’re a startup or a corporate company- chances are you at least have a Facebook page! In this week’s blog, we outline the importance of social media and the impact it can have on your business.
Why should a business use social media?
This question alone could be a topic for a whole other blog- but let’s just summarise. The aim for any business is to be where your customers are… and where are they? You guessed it, social media! Depending on the type of audience you’re trying to appeal to- it’s a no brainer that you should have a presence in the top 4 social media platforms. (Facebook, Twitter, LinkedIn and Instagram).
So let’s take a look at the ways in which social media has a positive impact on your business.
Customer service is taken to a whole new level
Today’s customers choose social media as the main source to interact with a brand as they get instant attention. Research says that 42% of consumers expect a response on social media within 60 minutes.
Facebook, Twitter, LinkedIn and Instagram all offer a number of ways in which customers can interact, meaning it’s so much easier for your business to provide a tip-top service around the clock. When something as crucial as customer service is being made super simple with the help of social media, this means time can be spent building upon other important aspects of your business.
Brand awareness is key
Social media is the perfect platform to showcase exactly who you are and what you have to offer. Fab branded visuals and short, snappy videos are guaranteed to pull in your target demographic and increase your overall engagement. Nothing makes this easier than social media! You can upload news as and when it happens, showing that your brand is up to speed with current trends.
The power of word of mouth
Social media gives endless opportunities for customers to shout about your business, essentially advertising your services for you! Research shows that 72% of people see online reviews in the same light as personal recommendations made by friends and family.
Not only do reviews work in your favour, but social media platforms also offer opportunities for your posts to be shared, enabling you to reach beyond your following and to more potential customers.
There’s no doubt that social media is a no brainer for many businesses. It can boost your brand awareness, grow your customer base and increase customer loyalty. Here at Ame, we understand that many SME’s simply don’t have the time to dedicate to their social media- this is where we can step in!
Our Account Managers can mould themselves to the unique aspects of your business, find out what makes you tick and what sets you apart from the competition. They will then take over your social media pages and make sure the best bits of your business shine through.