It won’t come as a surprise to you when I say that your company should be using Facebook ads as an instrumental tool in your brand awareness and marketing campaigns. Facebook is one of the most powerful social media platforms for your business. Not only is Facebook advertising effective and cost-friendly, but it also allows you to reach new audiences and demographics that you may not otherwise be able to reach.
- 69% of all adults use Facebook.
According to the PEW research center, 69% of adults are using facebook almost daily. What does that mean for us and our small businesses? Well, that’s a huge proportion of our target age range for facebook ads to be used for products and service sales. Where else do we know that we can visit every day and that amount of the adult population is waiting to be engaged.
- 74% of Facebook users visit the platform each day.
55% of these users visit the site several times each day. We know it takes roughly about 5-10 points of contact of some description with a potential customer before they will engage with a company. So ensuring that your business is ever-present on Facebook means that your reach will be maximized and over time engaging more and more of your audience.
- The average user spends about 20 minutes each day per visit on Facebook’s channels.
In a 2019 Facebook report, Mark Zuckerberg released that the average person spends 20 minutes every day using Facebook, Facebook Messenger, and Instagram (also owned by Facebook) per visit. So it’s a place that a lot of the population not only comes to every day they also come to multiples times and spend nearly half an hour there. Every small business needs to be in that place.
- Overall, 43% of women and 57% of men use Facebook.
It’s fairly even when it comes to the split on genders visiting social media site Facebook. So no matter who your target market is, it’s a very high possibility that you can engage them on any chosen day via this social platform.
- On average, people access Facebook about 8 times each day.
The latest report from Comscore shows that people access Facebook 8 times a day on average. So to have a facebook ad to increase your sales through social media is a must, as engaging these frequent visitors is a solid way to feed that bottom line and grow. Quick!
- To date, Facebook users have made over 2.5 trillion posts.
It has been released that Facebook users create 510,000 comments, 136,000 photos uploaded and 293,000 updated statuses every minute. These Facebook advertising statistics not only show the popularity of the social media site and how engaged it’s users can be, but it also hints at the level of competition that businesses are facing when they engage with consumers on Facebook. Remember, the Facebook content that you publish is competing with users’ friends, family, and colleagues for the attention of your target audience. Make sure that your Facebook content stands out whilst also being valuable to the user.
- As of 2019, 60 million local business pages have been created.
Facebook reports that 60 million local business pages have been created since their launch. This figure alone shows the sheer volume of engagement, growth and interaction businesses are having with their audience.
- Over 6 million businesses are using Facebook ads to reach their target audiences.
Facebook reported in the last quarter of 2019 that they had 6 million advertisers on their platform. This is a massive increase from the 4 million companies that advertised during 2016. Of all the Facebook advertising statistics, this one really shows the power of this social media platform.
- Facebook is the number one ad channel for both B2C and B2B companies.
72% of B2C marketing agencies reported that Facebook was their number 1 social advertising platform. While 43% of B2B marketers also stated Facebook as their most important advertising channel, passing LinkedIn. Though many businesses feel that Facebook advertising is only beneficial for retailers and other brands that sell directly to consumers, this doesn’t seem to be the case. More people are beginning to use Facebook for professional reasons as well as personal reasons. This means that both B2C and B2B brands can reach and engage their audience on Facebook.
- 94% of social media marketers are using the Facebook ad platform.
The Social Media Marketing Industry Report 2017 shows that 94% of social marketing agencies are using Facebook. BUT there is still 6% who haven’t published their brand on Facebook, the time is now!
Ad management and Facebook ads with Âme Social will get you further. We know exactly which ads will bring in the highest number of qualifying leads for your business and see the exact costs of acquiring a customer through online ads.
See more about our ad management services online here.
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To see how to boss a Facebook page – check out ours here.