LinkedIn is a jam-packed social media platform for business owners and professionals. It’s kind of like combining your website and Facebook on a diet. Whether you are the owner of a 2 man start-up, the CEO of a multi-million-pound business or a dedicated freelancer doing it on your own; LinkedIn can help you do it all. Plus for the most part, it’s free!
If you’re not using LinkedIn for business already, or if your profile is sitting there doing nothing, you’re missing out on a quick and relatively easy way to boost your company’s reach to potential new clients and employees.
With over 500+ million profiles, no matter what industry you are in there will be people to connect with that will benefit your business in some way. For lots of people who are not versed in the world of LinkedIn, it can be hard to imagine what these benefits could be.
“LinkedIn’s party line has always been that you need to know the people you connect with. However, with the new Company Page, you have the ability to increase your following, without increasing your connections. And this is good news for people who are more interested in building their company’s visibility and business than their own.” — Viveka von Rosen, social media expert and author of LinkedIn Marketing: An Hour a Day
Here are five ways Linking up on LinkedIn can help your business:
1) Keep your rep up!
LinkedIn is an awesome way to share your company’s story by developing trust in your business from your readers through regular updates on what you are doing and sharing those all-important customer recommendations. It also helps to show people the real side behind your business and the actual people who are involved. This goes for all social media posts about your business, but keep in mind not everybody uses all of the social platforms.
2) Lead generation and referrals
Your LinkedIn activity shows other professionals that you value and participate in business communities, and sends a message about your company’s competence with technology and emerging media. Especially for business-to-business firms, these connections can drive referrals that result in new clients, customers, and contracts.
3) Showcase your products and services
LinkedIn’s company pages are a great way to show what you have to offer, you can also tailor this message for different industries if the need is there. Listing your products also allows you to collect those cherished recommendations, and it’s a great way to drive traffic back to your website which will help with your SEO and sales/conversion.
4) Brand awareness
Actively posting and commenting on LinkedIn gets you seen by people and companies who might not yet be aware of your business. Your current and previous employees should also be actively using LinkedIn, this creates a network that is continuously expanding and then links back to your company page, increasing your brand presence.
5) Looking to Hire?
While LinkedIn is a great tool for job hunters, it’s much more than just a place to post your cv. The network provides companies with a great platform to advertise job openings to a diverse talent pool. Also taking a close look at potential new staff members profile can be quite revealing into who they are and if they are a good fit for your company.
If you need your LinkedIn profile updating & managing, Âme Social is here to help (as always). We can create custom content for you and headlines to turn heads. Get in touch today![/vc_column_text][/vc_column][/vc_row]