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The word ‘Evangelism’ by its very definition has religious meaning, so why on earth would it be used in a marketing context?! In this weeks blog we unravel the meaning of this type of marketing strategy and outline its many benefits!

 

Evangelism marketing traditionally means “the spreading of the Christian gospel by public preaching or personal witness”. However, if you break it down- the word originates from the Greek word ‘evangel’ which means ‘good news’. 

Translate this into business terms and evangelism marketing is essentially where loyal customers willingly promote your products for you through word of mouth. This means you can sit back and let your client base do the hard work- good huh?! 

 

“Don’t underestimate the power of word-of-mouth; 92% of people trust a product recommendation from a friend compared to a 24% trust rating for an ad for the same company”

 

So how does it work?

The ultimate goal of Evangelism marketing is to get loyal customers to shout about how great your products are. This is only going to happen if you tell them how great they are! The good news about your company’s fab products will filter down through the employees/ sales people and eventually hit the consumers. These consumers will then share their experience with your brand to their friends or family- and this is where the evangelism marketing circle (hopefully!) never ends.  

 

The power of social media 

In the past, evangelism marketing often moved slower through households and communities through literal word of mouth. Thanks to social media and other online platforms, every person has the potential to participate in evangelism marketing on a huge scale! 

The option to like, dislike and share stories and posts on social media pages means that evangelism marketing is now easier than ever for small to medium businesses. You can utilise the feedback that’s sitting right in front of you to switch up your strategies and make your consumers feel valued and listened to. 

 

Famous example

Apple is an infamous example of successful evangelism marketing. Way back when they were a struggling company in the 80’s, they hired Guy Kawasaki as their ‘product evangelist’- an innovative title at the time. Kawasaki raved about the benefits of Apple’s newest Macintosh to hardware and software developers, ultimately leading to a fierce customer loyalty and strong brand following. 

 

Fun wins every time 

Who doesn’t love a party?! Rather than the traditional presentation or ‘official’ meetings, small businesses can attract potential evangelists by showing them a good time. Whether this is through an opening party, a fun product launch or a free ‘experience day’ – your consumers will then associate that product with positive feelings and pass this along to their friends. 

 

So to round up: your social media presence can have a massive impact on potential evangelist marketers spreading the good stuff about your company. Ame Social can help maximise the potential of your online content through punchy graphics, great social media management and a whole host of other marketing services! Get in touch with us to find out more. [/vc_column_text][/vc_column][/vc_row]

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