As we all know, your brand image is not limited to your logo. It’s super important to have concise and consistent visual imagery both on and offline, to fully maximise your exposure and shout about the fab products or services you offer.
Once you have some great visual templates, you’re set to easily publish some punchy visuals that are sure to grab your audience’s attention. Great! So you don’t have to think about your online content anymore right?… wrong! Refreshing and updating your online visuals is key to maintaining interest. Keep on reading to find out why it’s so important.
Reasons to update your online visuals
The main reason to update your creative visuals is that, as humans, we are prone to whitewashing our world. Our brains are trained to pay specific attention to something that’s shiny and new- whereas something that’s been around for a while, or has been seen numerous times before, kind of falls off the radar.
What does this mean for businesses who market online?
As a business owner, a marketer, or a creative- it’s your job to ensure that your punchy visuals don’t fall into the slow lane. You need to capture the attention of potential clients by regularly updating your online content.
What’s the strategy?
If only there was a super simple answer! It really depends on the type of audience you’re trying to target and the amount of imagery that needs updating.
First, we suggest you make a note of everything you design for your online marketing material. Whether this is Facebook and Instagram ads, testimonial graphics, standard branded graphics or profile and cover photos. This way, you know exactly what needs updating without missing anything out.
Facebook and Instagram ads
The general rule of thumb is you should refresh your visuals once a month if your campaign has a low per day spend, and once every two weeks if the spend is high.
The reason behind this timing is most Facebook campaigns have a similar trajectory. They peak early, and then you get fewer and fewer clicks over time as people get used to seeing the ad. Once that levelling off happens, it’s time to refresh. You reach that point faster the more impressions you serve.
Email campaign visuals
Email campaigns are perhaps less critical than other types of visual. They usually follow the 60/30/10 rule.
60% of success comes from the list you already have.
30% comes from a relevant, compelling offer.
10% is the creative copy and design you use.
These numbers mean that your refresh rate can be a little more relaxed! In general, when you start to see a campaign’s success rate slow down- it’s time to change it up. We recommend changing creative whenever you change you offer. Even if it’s a small change, it’ll stop you fading into the background.
General visuals and branded graphics
Your profile picture and cover photo are at the forefront of your online visuals. After all, they are the first thing people see when they click on your page! As a general rule- you should aim to change these with each season. The exception to this rule is if you’re planning any big brand overhauls or special offers of course.
To conclude, updating your online visuals are super important to maintaining interest in your brand. We hope this overview has been helpful but if it all seems a little overwhelming- let us help you take the stress away!
If you need help with anything from social media management to website design & content creation, please get in touch. We’d love to have a chat! We specialise in all things creative so consider us the perfect business match when it comes to making your online content shine. [/vc_column_text][/vc_column][/vc_row]