digital marketing plymouth


For many businesses, the thought of starting to commit to their online & digital marketing efforts is one they’d rather avoid. Learning & getting to grips with new technologies & software can take up most of their time, money & effort – something that doesn’t take priority for many.


If you take anything away from this blog, we hope that it’s seeing the value digital marketing can bring to your business when done consistently & correctly.


Why Digital Marketing?


The fact is that online advertising & digital marketing is one of the most affordable methods of reaching a wider audience. Advertising online is actually much less expensive than print advertising, and more people are more likely to see it. It’s that simple.

Thousands of people can be reached via sponsored posts on various social media sites for very little cash whereas it can cost much more to run a single print ad in a newspaper, and then consideration must be given to whether or not the target demographic is even seeing the ad! You can’t exactly track the demographics of people popping into your local WHSmith to pick up the paper.



With Digital Marketing there is also more variety of easily accessible marketing outlets which opens a whole new world of opportunities:


-Social media

-Email campaigns

-Content marketing

-Search Engine Optimization

-Banner ads



Another positive impact digital marketing can have on your business is the speed at which it can be done. All of the functions listed above can easily be taken care of online as well, making the process even smoother. If you have an idea for an ad you want to run or you want to put an offer out there – you can have than complete from design to live in a matter of hours. Something that would take much longer if you were waiting for print & publishing days.



With online content there is instant communication. You can publish something at 2am & someone somewhere in the world will see it. Whereas, people won’t be looking at your poster in the local shop window at that time. The ability to surpass time zones is absolute power when it comes to online marketing so getting marketing messages out there instantly has now become the norm.


An online world

Probably the most important benefit of digital marketing is that most of the world is now online – which means, more people will be seeing your ads from parts of the world you didn’t even know existed!


Saving the planet

Skip the flyers and opt for a greener digital alternative. Transitioning to digital marketing rather than traditional cuts down on paper waste, making for a more eco-friendly business model! So you can grow your business & care for the planet at the same time!


In our opinion & many others, the impact of digital marketing on your business compared to traditional marketing has been profound. The world of digital marketing opens doors that aren’t usually as easily accessible. It gives customers the opportunity to feel as if they are connected with a business simply because they see content from that business online regularly. These types of things engage customers to give products and services a try that they didn’t know about before. The positive impacts of digital marketing on the business world are huge & you should be getting fully involved.


If you need help with anything from social media management to website design & content creation, please get in touch. We’d love to have a chat![/vc_column_text][/vc_column][/vc_row]