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This is the starting point for your business so, it’s surprising how many get it wrong! Use these easy 3 tips to avoid any business branding mistakes from the very beginning!
Mistake number 1 – Forgetting to establish defined brand guidelines.
Every great company has a brand identity. When creating this, you’ll want to establish unique guidelines that cover:
- Logo
- Brand colors
- Taglines
- Fonts and typography
Your brand guidelines are changeable BUT the worst thing you could do is to not have any at all. Without them, your branding efforts will lack the consistency and direction needed for success.
Mistake number 2 – Cheating on your brand guidelines.
After you’ve thought through and perfected your awesome brand guidelines and started using them across your marketing material, website & social media – You need to stick to them! The worst thing you could do is start using a different font or adding in crazy secondary colours. Trust us – stick to your brand guidelines & your audience will recognise you must more than if you don’t. Every time you deviate from your stated brand guidelines, you dilute you power by some small amount!
Mistake number 3 – Not monitoring your brand’s usage.
Developing and implementing your brand guidelines is pretty easy when you stick to it. What’s difficult is monitoring how others use your branding. Make it clear in your brand guidelines in the first place then when you have other parties (such as a wonderful Plymouth based digital agency!) creating marketing material for you, they can’t deviate from the original look & feel!
Figuring out your branding on your own can be complicated, and a brand identity won’t be something you can do in a single day. Every aspect that goes into your brand identity, from your logo, to your name, your website, and even your communication strategies is important. Ensure that when you build the brand identity, you do so with full knowledge of your competitors, customers and where you want to go in the future!
Contact us about our branding services![/vc_column_text][/vc_column][/vc_row]
