Nobody likes a slow website. Google hates it and so do your customers.
In the modern age people are busy and nobody has time to waste. This includes waiting for websites to load. A slow website results in higher bounce rates as content doesn’t load in time and people leave your site before they’ve even seen what is has to offer. If people aren’t able to see what’s on your website you’ve got no chance in hell of making any conversions – It’s that important. Not forgetting to mention that Google penalises its search engine rankings of poorly optimised websites. After all, it is trying to show the best and most user friendly websites first. [/vc_column_text][vc_single_image image=”5519″ img_size=”full” alignment=”center”][vc_column_text]First things first. Let’s find out how quick your website is. Google have their own site speed checker which is a great place to start. It will give you some key metrics for both mobile and desktop as well as highlighting any problems that might be affecting your sites speed. Follow the link and pop your URL in. https://developers.google.com/speed/
The other online tool we’d recommend checking out is https://gtmetrix.com/. Again, just pop in your websites URL and check out the list of recommendations.
The likelihood is that if your site is running slow its due to large image files, uncompressed code and assets and lack of caching. To make things a bit easier, we’ve recommended our top WordPress plugins to help you improve your website speed. Don’t worry, all our chosen plugins are free, or have a free version.
Smush is a plugin for optimising, resizing and compressing all of your images. If your website is image heavy this can be a great way to improve load times. Simply let the app scan all your images and hit the ‘smush’ button to let it automatically optimise them. Set-it to strip your image meta data and resize your full size images.
- WP Fastest Cache https://en-gb.wordpress.org/plugins/wp-fastest-cache/
WP Fastest cache is by the the best free Caching plugin for WordPress. It allows you to minify your code like CSS and HTML as well as browser caching for better site speed. It’s easy to use and offers a whole host of options to meet your individual requirements.
- WP-Optimize https://en-gb.wordpress.org/plugins/wp-optimize/
WP Optimize removes trash, spam, post revisions, transients, and other junk files stored in your database which slow your site down. This plugin is worth running every couple of weeks to keep your database in tip-top shape.
- WP Youtube Lyte https://en-gb.wordpress.org/plugins/wp-youtube-lyte/
Videos are by far the biggest drain on website speed. This plugin enables lazy loading of videos and images improving your sites initial loading times. The use of lite embedding also means your videos load much much quicker.
Add these to your website and you’re well underway to improving its speed and performance. Your website visitors will thank you and so will Google. If you need more help with web design check out our services page or get in touch today. [/vc_column_text][/vc_column][/vc_row]