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Goal setting. It sounds simple enough, but it’s often a challenge for many marketers. You want a goal that’s difficult to achieve and motivates you to work hard, but it can’t be too difficult that it ends up being impossible to reach.


So, how do you strike the balance and set goals that are both achievable and tough? You set SMART goals.


What are SMART goals?

SMART goals help you move forward from the fuzzy goal setting stage to a comprehensive, actionable plan for results. Let’s break it down…


S- Specific

You need to make it clear what you want to achieve. Who is involved. What do you want to accomplish? Why are you doing what you’re doing, identify the reasons and also identify which restraints and requirements you will face.


M- Measurable

How will you know when you’ve achieved your goal? You need to come up with a consistent and accurate way to measure your progress.


A- Attainable

Is the outcome something you actually have control over? Can it be achieved or are you setting your sights too high? Your goals should be challenging, but still attainable with the right amount of effort thrown in.


R- Relevant

Perhaps the most important but often overlooked stage of goal setting. Time to ask yourself; does my audience care about what i’m trying to say/sell to them? Is it relevant to my target demographic and will they be genuinely interested?


T- Time Bound  

With any goal you need a deadline. Both long and short term goals are important and will help you define where you are and clearly track your progress. The ‘by when’ guide to completing your goal in a timely fashion! [/vc_column_text][vc_single_image image=”5510″ img_size=”full” alignment=”center” css_animation=”fadeIn”][vc_column_text]What do SMART goals look like?

When it comes to realising your marketing goals, it’s not enough to say ‘i want to sell more products’ or ‘I want to increase leads from organic traffic’. Although these are a great place to start, they don’t match up with the SMART criteria we outlined above.


Successful SMART marketing goals would look something like this..


  • We want to rank number 1 in Google for the keyword ‘Digital Marketing’ by the end of July 2019.


  • We want to hit 4,000 visits from organic search results in June 2019


How to set SMART marketing goals

Without goals, you lack focus. Goals not only let you take control of the direction you’re taking your business, but they also provide you with a pretty solid benchmark to determine whether you’re actually succeeding. We’ve outlined some top tips when it comes to defining your very own SMART goals;


  • Summarise your goal. For example; I want to increase leads
  • Set a specific numerical goal: I want to increase leads by 40%
  • Decide on a completion date: I want to increase leads by 40% by July 2019


Break it down manageable tasks

If you constantly focus on the end goal, you could easily get swamped. Focus on the smaller, more immediate tasks at hand to keep the progress moving. If your goal is to increase leads then you’ll need to conduct some keyword research, publish weekly or monthly blogs, create engaging content regularly. Set timeframes for each of these and you’ll soon set the wheels in motion.


Communicate with your team

It goes without saying that teamwork is the foundation of any successful business, even more so when you’re working on your SMART goals. Make sure you’re keeping up to date with the challenges team members are facing and celebrate any milestones or achievements that have been hit.


Be aware of potential obstacles ahead of time

Unfortunately, we don’t live in a perfect world where everything goes according to plan first time around (wouldn’t that be great?!) Think of some potential snags that your team might face and get ready with an alternative solution ahead of time.


Analyse and assess at least once a month

Don’t just set your goals and forget about them. Hold monthly meetings, have spreadsheets with monthly analytics to track how your page or website is performing.


Goal setting is certainly a learning curve. You may find that you have to rethink your goal based on current performance- and that’s okay! The main aim is to get a solid plan together that fuels your motivation and passion for what you do.


Here at Ame Social, we believe in celebrating the soul behind your business and are dedicated to helping you achieve your goals through online marketing. If you know what you want, but aren’t sure how to get there- get in touch with us, we would love to help you! [/vc_column_text][/vc_column][/vc_row]