“I had my first lesson in SEO last week – it was quite an experience. To be completely honest with you, I woke up that morning with a preconceived notion that SEO would consist mainly of keyword density & making sure I’d named the images correctly. I quickly learned that this was not the case. Embarrassingly, I’d been gobbing off to my boss that I knew it all already! It’s a wonder I hadn’t been caught out!”

(If you’re reading this boss man, don’t sack me – I make an excellent cup of coffee! 😏)


Now before we begin, I should tell you that I’m already a fairly digitally literate person and tremendously patient, but what I lack is the understanding of how search engines actually work and why they made SEO such a complex game to play.

Like most of the marketing industry, SEO is constantly changing. Google is known for making major changes without warning and with each new algorithm, specialists have to transform their approach to the subject every few months. Therefore, it’s important to stay up to date with the latest industry news and tools by learning about it first hand. 

Lesson 1: Copy

The first paragraph on any page of your website needs to contains the keyword you want to be found for, then scattered through the page accordingly. You can use smallseotools.com as a keyword density checker. However, Google can actually penalise you for using too much keyword density – so be careful! A keyword density checker website will come back with a percentage. You want to aim for the same percentage as one of the top ranked sites in your industry with the same keyword.

How it helped

I’m regularly involved in creating the copy for the websites of the companies we work with. Now that I know more about the keyword density and how it works, I can research, plan and write appropriately!


Lesson 2: Page topics & semantic terms

Otherwise known as LSI (Latent semantic indexing). This is the way Google looks at web pages. Google won’t just look at your keyword, it will also look at other topics around it. For example, if my keyword was ‘digital marketing’. My semantic terms would be ‘digital marketing agency’, ‘best digital agency’ and ‘digital agency’ amongst many others. You can use  lsigraph.com to find these semantic terms.

How it helped

Although I already knew a bit about keyword density, it was exciting to find out that I didn’t have to use that specific keyword over and over again. This has meant that the way that I write is a lot less linear and a lot more variegated which in turn means that my copy is more interesting to read!


Lesson 3: Links

Every page on your website needs to have outbound links (links that go to someone else’s website) – like this one here. Every page on your website also needs to have internal links (links to other pages on your website). These are used to develop page authority which help Google to navigate through your website. This is called ‘siloing’ and is basically your website architecture!

How it helped

With this knowledge I’ve been able to develop websites that are less of a dead end and a lot more of a portal into the online multiverse with twists, turns and ultimately a better user journey!

“Whilst copy, semantic terms & links are a great starting point, they only scratch the surface of everything the SEO process entails. Search engines are very clever and getting more advanced all the time, but they still need a lot of help analysing websites. There are actually over 60 factors that can influence a website’s search engine ‘Friendliness’. You also need to consider title tags, headings, meta descriptions, ALT tags, sitemaps, mobile usability, and backlinks – just to name a few!”

I don’t know about you but I always learn better on the job. Wouldn’t it be wonderful if you could learn to sort out your own SEO, in your own time and for a fraction of the cost you’d have to pay someone else to do it! Hmm maybe someone should create that product…

GOOD NEWS! We can provide you with that product!


Ame Social’s SMART SEO GUIDE gives your business a clear and concise breakdown of the core steps you need to take to get your website ranking rocking. It will tells you all the tools you need to use and where to find them. The best part is, that it’s completely tailored to your website. As well as a full review of your sites current status we include a full list of Keywords, semantic terms list and backlinks list to use in your SEO strategy so you can get straight to work.


Whilst top rankings can’t be achieved overnight by following the steps in the SMART SEO GUIDE and using the tailored data and tools we provide, you stand as good a chance as any agency at getting your site to number one over the next 3-6 months. Contact us here or read about our SEO services here. See you at No 1!